Product Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of commercialization, marketing strategies, and the adoption process for products focused on pricing, profitability, and transaction enablement.

• Collaborate with Product, Pricing, Sales, Analytics, and Customer Success teams to enhance customer adoption, engagement, and revenue growth.

• Examine customer behavior, usage trends, and business performance to pinpoint barriers to adoption and uncover value opportunities.

• Set up success metrics, track performance, and suggest actions to enhance business outcomes.

• Create distinct value propositions, positioning, and effective messaging.

• Simplify complex financial, operational, and technical concepts into clear benefits for customers.

• Develop narratives for customers and guarantee consistent messaging across marketing, sales, training, and customer communications.

• Oversee the complete go-to-market planning for products, enhancements, pilots, and strategic initiatives.

• Formulate launch plans, adoption strategies, enablement materials, and customer communication programs.

• Assist sales and customer-facing teams with training, messaging, and tools for value selling.

• Conduct research on customers and competitive analysis.

• Integrate quantitative and qualitative insights into actionable recommendations for Product and business leadership.

• Establish and monitor KPIs for product adoption, customer engagement, revenue growth, and the effectiveness of launches.

• Utilize data-driven experimentation and testing to refine commercialization strategies.

• Generate reports and insights to inform ongoing business decisions.

• Execute additional duties as assigned.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Finance, Economics, or a related field, or equivalent practical experience.

• Over 8 years of experience in Product Marketing, Product Management, Pricing Strategy, Commercial Strategy, Revenue Operations, or a similar discipline.

• Demonstrated success in creating and implementing effective go-to-market strategies for complex products or services.

• Experience collaborating with cross-functional stakeholders, including Product, Sales, Analytics, and Operations teams.

• Strong analytical abilities with the capacity to interpret data and convey findings into business recommendations.

• Required degrees must be obtained from institutions of higher education accredited by the Council for Higher Education Accreditation or its equivalent.

• Must not require current or future sponsorship to work legally for Credit Acceptance, including H-1B/H-4 or F-1 OPT visa holders.

• Extensive expertise in product marketing, covering areas such as positioning, messaging, customer segmentation, and go-to-market planning.

• Strong business and financial insights.

• Excellent project management and organizational skills.

• Experience with customer research, market analysis, and competitor analysis is advantageous.

• Preferred experience in marketing financial services, fintech, SaaS, B2B technology, automotive, lending, insurance, or other intricate products.

🏝️ Benefits

• 401(K) match

• Adoption assistance

• Parental leave

• Tuition reimbursement

• Comprehensive medical, dental, and vision coverage

• Many nonstandard benefits