Product Manager – Web Personalization

This is a fully remote position, open to applicants in Czechia.

📋 Description

• Take ownership of the Web Personalization segment within Bloomreach Engagement

• Develop and implement the product vision, strategy, and roadmap for Web Personalization

• Balance enhancements that impact customers, strategic differentiators, and technical investments

• Convert strategy into problem statements, outcomes, and success metrics

• Conduct structured discovery sessions with customers, prospects, and internal teams

• Analyze both qualitative and quantitative insights to prioritize issues and validate opportunities

• Collaborate with engineering, design, and data teams to deliver high-quality features

• Write Product Requirement Documents (PRDs), specifications, and success criteria

• Mitigate usability risks through collaboration in UX and research

• Manage trade-offs and project scope while ensuring customer value is maintained

• Oversee the delivery process from design through implementation, rollout, measurement, and iteration

• Integrate Web Personalization with scenarios, Customer Data Platform (CDP) capabilities, email, SMS, mobile, and advertising

• Work with other Engagement Product Managers to create a cohesive omnichannel experience

• Collaborate with Product Marketing, Documentation, Academy, and Customer Success on positioning, launch materials, enablement, playbooks, pricing, and packaging

• Monitor adoption, usage, and funnel metrics, and conduct experiments to enhance activation and engagement

• Serve as the primary owner, conveying priorities, trade-offs, and timelines

• Represent Web Personalization during roadmap reviews, Quarterly Performance Reviews (QPRs), and field-facing sessions

• Coordinate efforts with Engineering, Design, Customer Success, Solutions, Sales, and Product Marketing

⛳️ Requirements

• 3–5+ years of direct experience in web personalization, experimentation, customer engagement, or related digital experience tools in a practitioner role

• Solid practical experience with web personalization/experimentation platforms, marketing automation/CDP products with robust web capabilities, or web experience/CMS/front-end tools

• Familiarity with Bloomreach Engagement is highly preferred

• Experience with comparable platforms such as Braze, Salesforce Marketing Cloud Personalization, Dynamic Yield, Monetate, or similar tools is advantageous

• Ability to translate customer and implementation requirements into clear product, use case, or solution specifications

• Strong skills in product discovery, including conducting interviews, hypothesis validation, and collaborating on UX/research

• Technical fluency with web SDKs, tag managers, APIs, and front-end rendering

• Understanding of tracking concepts such as events, attributes, and experiments

• Proficiency in product analytics and experimentation; able to define and monitor adoption, activation, performance, and impact metrics

• Excellent written and verbal communication skills in English

• Capability to align stakeholders across Product, Engineering, Customer Success, and Go-to-Market (GTM) teams

• Ability to drive complex projects to completion in fast-paced and ambiguous environments

• Experience with enterprise customers and complex implementations is a plus

• Familiarity with AI-driven personalization or agentic marketing concepts is a plus

• Previous product management experience is beneficial but not mandatory

• Experience in mobile app personalization is a plus

🏝️ Benefits

• Flexible working hours

• Virtual-first work environment with several Bloomreach Hubs located across three continents

• Company-sponsored events

• Five paid days off for volunteering

• People Development Program featuring personal development workshops

• Access to communication coaching support

• Leader Development Program offering feedback, coaching, and regular check-ins

• Annual professional education budget of $1,500 for books, courses, certifications, etc.

• Employee Assistance Program providing access to counselors

• Subscription to Calm

• One additional DisConnect day off each quarter

• Opportunities for sports, yoga, and meditation

• Extended parental leave of up to 26 calendar weeks for Primary Caregivers

• Restricted Stock Units or Stock Options, depending on role, seniority, and location

• Company performance bonus

• Employee referral bonus of up to $3,000

• Rewards for work anniversaries