Product Manager – Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of growth initiatives encompassing acquisition, education, consideration, purchase, and subscription.

• Spearhead projects aimed at enhancing the customer journey and driving measurable growth.

• Execute experiments from hypothesis formulation to implementation, which includes identifying opportunities, collaborating with Data, Design, and Engineering, launching, analyzing, and applying insights.

• Leverage data, research, session recordings, and customer feedback to pinpoint friction and prioritize improvements in the funnel.

• Keep an eye on trends in DTC, subscription commerce, AI, personalization, and digital discovery, converting them into actionable opportunities.

• Assess how current experiences and capabilities can support the scaling of Bobbie’s DTC and subscription business.

• Collaborate across various departments including Growth, Platform, Engineering, Design, Brand, Creative, Lifecycle, Customer Care, Operations, Regulatory, and Data.

• Convey performance metrics, experiment findings, customer insights, recommendations, and subsequent steps.

• Enhance site conversion rates, funnel progression, checkout completion, average order value, subscription conversion, churn, experiment velocity, learning, and incremental impact.

⛳️ Requirements

• Extensive background in product management, digital product, ecommerce, or similar hands-on roles, demonstrating a history of delivering experiences that lead to significant customer and business results.

• Profound experience in growth and experimentation, covering ecommerce funnels, hypothesis generation, experiment design, impact assessment, and implementing learnings.

• Strong analytical skills and comfort with analyzing CVR, AOV, funnel progression, checkout, and subscription performance.

• Proficient in using tools such as Google Analytics, FullStory, or equivalents.

• Strong judgment regarding products and customer needs.

• Technical and design fluency; capable of collaborating closely with Engineering and Design teams and participating in solution development.

• Familiarity with Figma and Asana is an added advantage.

• A keen interest in AI, emerging technologies, personalization, subscription commerce, SEO/AEO, and evolving customer behaviors.

• Outstanding cross-functional collaboration skills.

• Comfortable working in fast-paced and ambiguous environments.

• Bonus: experience in CPG, subscription commerce, regulated sectors, Shopify, or Recharge.

🏝️ Benefits

• Competitive stock options.

• 401k with employer matching.

• Comprehensive employee medical, dental, and vision insurance fully covered by Bobbie, with the option to add dependents through a subsidized pre-tax deduction.

• Remote work model based in the US.

• Flexible Time Off Policy, including Summer Fridays with half days from Memorial Day through Labor Day.

• 16 paid company holidays, along with an end-of-year holiday shutdown.

• 16 weeks of paid parental leave with the possibility of taking an additional 8 months unpaid.

• One-year subscription to Bobbie.

• $75 monthly internet stipend.

• Reimbursement for co-working space.