Product Manager – Enrollment

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the vision, strategy, and roadmap for the technology that facilitates caregiver enrollment from initial contact to activation on the Ceresti platform.

• Convert company growth objectives into a prioritized roadmap of enrollment initiatives.

• Develop business cases and evaluate enrollment opportunities against necessary investments.

• Balance immediate conversion enhancements with innovative growth initiatives across various channels, partners, and markets.

• Lead cross-functional projects that involve marketing, sales, operations, clinical, data, and engineering teams without direct reporting authority.

• Collaborate with the marketing team on campaign strategies, channel selection, messaging, and the handoff from lead to enrollment.

• Work with outbound call operations to transform frontline insights into improvements in product, processes, automation, and tools.

• Specify product requirements, user stories, and acceptance criteria; collaborate with engineering to scope, prioritize, and deliver results.

• Leverage modern AI tools to expedite product discovery, prototyping, requirements generation, and iteration.

• Manage HubSpot as the enrollment system of record, encompassing lifecycle stages, pipelines, properties, automation, and reporting.

• Oversee outbound call technology, including dialing, queuing, call routing, scripting, disposition capture, and AI-assisted agent tools.

• Direct technology for efficient handling of inbound leads.

• Manage the product aspects of Ceresti websites, ensuring that landing pages and forms correctly feed into the appropriate enrollment pipelines with accurate attribution.

• Ensure reliable data flows across marketing, CRM, telephony, and platform systems.

• Oversee caregiver onboarding from acceptance to becoming an activated, engaged platform user.

• Collaborate with platform product and engineering teams to deliver empathetic, straightforward, and fast onboarding experiences.

• Minimize friction, drop-off rates, and time-to-activation during onboarding.

• Manage the transition from enrollment to ongoing engagement and coaching.

• Define and analyze the enrollment funnel, including stage definitions, conversion rates, channel and cohort performance, and costs per enrollment.

• Create reporting and dashboards that offer a shared, real-time perspective on enrollment performance.

• Conduct continuous experimentation by formulating hypotheses, designing tests, measuring results, iterating rapidly, and scaling successful strategies.

• Combine quantitative funnel data with qualitative caregiver feedback to uncover constraints and achieve business outcomes.

⛳️ Requirements

• BS/BA degree or higher.

• A minimum of 3 years of experience in a Product Manager role or equivalent, preferably with a focus on growth, enrollment, or acquisition funnels.

• Proven history of leading cross-functional teams and achieving results through influence rather than authority.

• Experience managing a funnel from start to finish, including defining metrics, conducting experiments, and enhancing conversion rates.

• Practical experience with CRM and marketing automation platforms as the system of record for a funnel; HubSpot is highly preferred.

• Familiarity with outbound, contact center, or sales engagement technologies is advantageous.

• Background in developing or overseeing onboarding experiences, self-service flows, or referral programs.

• Experience with AI-enabled products, personalization systems, or data-driven user experiences is a significant plus.

• Ability to translate user needs and business goals into shipped product features and user experiences.

• Comfortable working in fast-paced and ambiguous environments where resourcefulness and ownership are essential.

• Experience in healthcare or caregiving is a strong advantage.

• Strong product judgment with a user-centered approach.

• Excellent analytical skills; proficient in funnel metrics, cohort analysis, and experimental design.

• Highly experimental, with a preference for testing and measuring over debating.

• Proven capability to lead and influence cross-functional teams without direct reporting lines.

• Proficient in HubSpot CRM workflows, automation, and reporting.

• Comfortable using analytics and BI tools; able to derive insights from data independently.

• Aptitude for designing intuitive experiences for complex or emotionally sensitive user journeys.

• Strong judgment regarding the responsible use of AI in emotionally sensitive user experiences.

• Exceptional written and verbal communication skills.

• Highly collaborative; able to foster trust across functions.

• Organized, pragmatic, and focused on execution.

• Curious, adaptable, and willing to learn new domains.

• High integrity, transparency, and a sense of ownership.

• Must be able to pass a background check.

🏝️ Benefits

• No benefits, perks, or compensation extras are specified in the posting.