Product Manager – Digital & Lab Relations

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop and implement strategies to build, nurture, and expand relationships with key dental laboratories, national and regional laboratory groups, independent labs, DSOs, and strategic partners.

• Identify opportunities to enhance laboratory engagement, fortify partnerships, attract new lab partners, and generate incremental revenue.

• Create and execute lab-centric marketing plans that align with North American commercial objectives.

• Promote the adoption of ZimVie’s comprehensive digital ecosystem encompassing scanning, treatment planning, guided surgery, implant placement, and restorative solutions.

• Develop and implement initiatives for lab partnerships, OEM relationships, co-marketing programs, promotional offerings, and digital workflow integration.

• Oversee the marketing strategy and lifecycle of assigned Digital Dental Solutions portfolios, including positioning, pricing, forecasting, launches, and commercial programs.

• Analyze market trends, competitive activities, customer insights, and emerging technologies.

• Equip the salesforce with lab-specific strategies, training, tools, messaging, and promotional initiatives.

• Collaborate with Sales, Marketing, Finance, Operations, Regulatory, Education, Events, and Global Product Management teams.

• Develop co-marketing campaigns, educational materials, digital content, and promotional initiatives.

• Establish and track KPIs for lab engagement, partnership growth, digital adoption, revenue generation, and program effectiveness.

• Formulate and implement strategies for laboratory-focused events, tradeshows, educational programs, and industry partnerships.

• Align laboratory initiatives with Americas marketing priorities, including digital marketing, eCommerce, advertising, creative strategies, promotions, and cross-portfolio commercial programs.

⛳️ Requirements

• Bachelor’s degree, preferably in marketing, business, or a related field.

• 8+ years of marketing and/or sales experience within the healthcare sector.

• Prior exposure to Dental Labs is advantageous.

• Other equivalent education and experience will be considered.

• ZimVie typically does not sponsor work visas for applicants for this role.

🏝️ Benefits

• Up to 40% travel requirement.

• Equal Opportunity Employer dedicated to diversity and inclusion.