Product Manager

This is a fully remote position, open to applicants in Iowa, +2 more states.

📋 Description

• Oversee the continuous analysis, planning, and management of a product line, Health Plan, or services within the Sanford Health System.

• Recognize opportunities for product improvement or the development of new products.

• Engage with external customers, clients, agents, businesses, professional peers, prospects, and members to grasp market needs.

• Manage the complete product lifecycle from initial concept and feasibility analysis through development, launch, and performance assessment.

• Work alongside leadership, Performance Excellence, and cross-functional teams to convert market demands into actionable requirements.

• Create and oversee product plans, which include cost-benefit analyses, budgets, timelines, and work plans.

• Coordinate and lead multidisciplinary teams to evaluate market opportunities, financial feasibility, and sales potential.

• Facilitate digital engagement and marketing outreach via mobile apps, social media, and SEO/SEM strategies.

• Direct product performance monitoring, enhancement planning, and strategies for retirement.

• Analyze and incorporate data to guide lifecycle decisions and foster continuous improvement.

• Develop tools for competitive intelligence and pinpoint opportunities for innovation and differentiation.

• Incorporate complex business cases into the product portfolio strategy and suggest the most effective product mix.

• Lead stakeholder engagement, communications, discussions, and executive/governance reviews.

• Relay product strategy and execution updates to Product Development leadership.

• Ensure adherence to relevant regulations and manage submission, filing, and reporting obligations with regulatory and legal teams.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, or a related discipline is required.

• A minimum of five to ten years of relevant experience in healthcare and/or consumer product marketing, with a focus on product management and strategy development.

• Ongoing competency in product management practices and regulatory standards must be maintained.

• Regular attendance and active involvement in strategic planning and execution are critical for this role.

🏝️ Benefits

• Comprehensive health benefits.

• Opportunities for professional development and growth.

• Flexible working hours and a supportive work environment.