Product Content Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and uphold a comprehensive content strategy for Bask Health's software platform.

• Establish guiding principles for product writing and information structuring.

• Create and maintain standards for UX writing tailored for both merchant and patient experiences.

• Formulate terminology guidelines and reusable content patterns across various applications.

• Contribute to Bask Health's design system by providing content standards and guidance.

• Define voice and tone principles suitable for various product contexts.

• Set naming conventions for features, settings, workflows, and navigation elements.

• Review product content to detect inconsistencies and identify areas for improvement.

• Develop scalable strategies for content organization and upkeep.

• Collaborate with product designers to enhance information architecture.

• Work alongside UX writers and content designers to cultivate shared writing practices.

• Create guidelines for error messages, notifications, confirmations, system states, onboarding instructions, and multi-step workflows.

• Assist in structuring merchant configuration and administrative experiences.

• Ensure consistency across patient questionnaires and healthcare workflows.

• Partner with product managers to outline content requirements for new features.

• Collaborate with engineers to address content implementation constraints and reusable interface strings.

• Support documentation and change management for product releases.

• Work with clinical and pharmacy stakeholders to verify specialized terminology.

• Integrate accessibility and plain-language principles into content standards.

• Collaborate with researchers to assess comprehension and usability of content.

• Utilize product feedback and analytics to pinpoint opportunities for content enhancement.

• Aid in prioritizing content improvements based on user needs and product impact.

• Develop processes for the ongoing review and maintenance of content quality.

• Independently lead cross-functional content strategy initiatives from evaluation to implementation and iteration.

⛳️ Requirements

• Over 5 years of professional experience in content strategy, content design, UX writing, or a closely related discipline.

• A robust portfolio or case studies showcasing product content strategy and execution.

• Experience in creating content standards for digital products.

• Strong grasp of user-centered content design principles.

• Proven experience in developing and maintaining terminology guidelines.

• Capability to devise scalable content patterns across diverse product experiences.

• Excellent writing, editing, and information organization abilities.

• Experience in establishing voice and tone guidelines for software products.

• Understanding of information architecture and content hierarchy.

• Experience contributing to design systems or content frameworks.

• Ability to balance strategic planning with hands-on UX writing tasks.

• Proven experience in collaborating closely with product designers and product managers.

• Ability to work effectively with engineers during content implementation.

• Familiarity with Figma or similar product design tools.

• Experience reviewing complex interfaces and identifying content discrepancies.

• Understanding of plain-language and accessible writing principles.

• Familiarity with content governance and maintenance processes.

• Ability to document content decisions and communicate standards effectively.

• Experience integrating user research and feedback into content enhancements.

• Capability to work across various product areas and stakeholder groups.

• Strong analytical and problem-solving skills.

• Ability to prioritize content initiatives based on user and business needs.

• Excellent written and verbal communication skills.

• Strong attention to detail and consistency.

• Ability to independently lead cross-functional content initiatives.

• Nice to Have: Experience in developing content strategy for SaaS platforms.

• Nice to Have: Familiarity with B2B software and merchant-facing applications.

• Nice to Have: Experience in e-commerce or direct-to-consumer products.

• Nice to Have: Background in healthcare, telehealth, or patient-facing digital experiences.

• Nice to Have: Experience developing content standards for complex administrative workflows.

• Nice to Have: Familiarity with subscription, checkout, or storefront configuration experiences.

• Nice to Have: Understanding of healthcare-related privacy and accessibility considerations.

• Nice to Have: Experience building terminology libraries or content design systems.

• Nice to Have: Familiarity with structured content models and reusable content architecture.

• Nice to Have: Experience working with content management systems.

• Nice to Have: Understanding of localization and internationalization requirements.

• Nice to Have: Familiarity with white-label or multi-tenant SaaS platforms.

• Nice to Have: Experience developing governance processes for cross-functional product teams.

• Nice to Have: Understanding of WCAG accessibility guidelines.

• Nice to Have: Experience collaborating with UX researchers on content comprehension studies.

• Nice to Have: Familiarity with product analytics and content performance measurement.

• Nice to Have: Experience defining content standards for AI-powered interfaces.

• Nice to Have: Understanding of responsible AI communication and transparent product language.

• Nice to Have: Familiarity with frontend development concepts and interface string management.

• Nice to Have: Experience improving content workflows in rapidly evolving product environments.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and career growth.

• A collaborative and inclusive work environment.