Product & Content Marketing Lead

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Transform Protege’s Product initiatives across various sectors into public-facing messaging, content, and materials.

• Simplify intricate data challenges and DataLab technical research into messaging that resonates with buyers.

• Take charge of comprehensive launch campaigns for Product, DataLab, and Commercial releases.

• Develop technical thought leadership content that promotes the narrative surrounding real-world data for AI advancement.

• Formulate product marketing strategies for Protege’s real-world data platform throughout the AI model development lifecycle.

• Generate go-to-market materials such as presentations, webinars, videos, social media content, one-pagers, case studies, talk tracks, landing pages, and launch assets.

• Collaborate with the Head of Community to develop materials that enhance community engagement and events.

• Work closely with Product, DataLab, vertical GMs, and Sales to ensure market messaging aligns with delivered products.

• Understand the business model, terminology, and products; pinpoint opportunity gaps.

• Achieve technical fluency in products, commercial solutions, and DataLab research.

• Oversee priority product/content workstreams and strategic initiatives.

• Manage product/content workstreams and establish product marketing strategies.

• Create a product marketing vision that connects Product, Commercial, DataLab, and Delivery.

• Contribute to the overall company positioning and narrative development through thought leadership and owned content.

⛳️ Requirements

• Outstanding writing skills; exceptional writing is seen as a reflection of strong thinking.

• Ability to distill complex technical concepts, such as AI data, ML pipelines, model performance, and complicated real-world data workflows, into clear positioning and messaging for technical buyers and audiences.

• Experience in narrative development across written, visual media, podcasts, and in-person experience campaigns.

• Proven track record of managing end-to-end product, vertical, or content-driven launches with cross-functional teams.

• Experience collaborating closely with sales teams on strategic deals, understanding customer requirements, and shaping narratives for commercial discussions.

• Capability to excel in uncertain startup environments, deliver robust V1s swiftly, iterate based on feedback, and build from the ground up.

• Practical experience utilizing growth channels for content distribution.

• Experience crafting written content for technical or B2B audiences, including launch materials, technical explainers, case studies, or thought leadership pieces.

• Ability to balance strategic thought with tactical implementation.

• Preferred: experience with AI/ML products and data platforms.

• Preferred: familiarity with foundation models, AI training, or ML workflows.

• Preferred: previous technical experience as an engineer, solutions engineer, or data scientist.

• Preferred: experience managing multiple verticals or product lines concurrently.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Engage with a diverse team of professionals committed to excellence.

• Access to continuous learning and professional development resources.