Principal Web Developer – Marketing and Communications

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Establish the technical roadmap for Marketing Communications web development across WordPress VIP platforms, focusing on front-end architecture, theme strategy, component systems, release governance, and platform documentation.

• Develop and uphold standards for code quality, accessibility, performance, security, documentation, environment management, branching strategy, and release readiness.

• Assess platform constraints, technical debt, tool introductions, agency proposals, and modernization alternatives; recommend strategies that balance speed, risk, and sustainability.

• Act as a senior technical advisor to Marketing Communications leadership concerning web modernization, platform operations, agency enablement, and long-term web capability planning.

• Oversee complex developer initiatives from start to finish, including defining scope, planning roadmaps, managing technical sequencing, dependencies, risk mitigation, and stakeholder communication.

• Collaborate with IT, Privacy, Cybersecurity, Analytics, Salesforce/CRM, content, design, and agency teams to ensure solutions adhere to governance, compliance, and experience expectations.

• Manage technical alignment for significant launches, high-risk releases, web modernization milestones, and multi-site changes across publicly accessible digital properties.

• Convert technical risks and decisions into executive-level recommendations and clear options for business leaders.

• Direct standards for WordPress VIP development, Git workflows, CI/CD, local development, environment synchronizations, database refreshes, QA strategy, and production support escalation.

• Identify recurring operational challenges and spearhead improvements to minimize manual effort, release risks, and dependency uncertainties.

• Define ownership boundaries between Marketing Communications, IT, and agency partners in areas where front-end, back-end, GCP, APIs, or legacy platforms intersect.

• Mentor P3/P4 developers and adjacent digital team members through architecture reviews, troubleshooting, accessibility patterns, documentation feedback, and technical decision-making.

• Create playbooks, standards, roadmaps, runbooks, and onboarding resources.

• Perform additional responsibilities as assigned.

⛳️ Requirements

• A minimum of 7 years of progressive web development experience, including senior technical ownership of enterprise CMS platforms, extensive web ecosystems, or similar digital product environments.

• Advanced expertise in HTML5, CSS3/Sass, JavaScript, PHP, WordPress architecture, custom themes/plugins, Gutenberg/block development, and Git-based release workflows.

• Proven experience leading intricate web projects across internal teams, external agencies, and technical partner groups.

• Strong understanding of accessibility, technical SEO, web performance, security, privacy/compliance, analytics instrumentation, and enterprise release governance.

• Capability to define technical standards, influence stakeholders, resolve ambiguous challenges, and communicate effectively with leadership.

• Experience in healthcare, regulated marketing, WordPress VIP, GCP/API integrations, Salesforce, or MarTech ecosystems is preferred.

• Advanced certifications in accessibility, WordPress VIP, JavaScript/React, cloud/platform technologies, Agile/Scrum, or security/compliance are preferred but not mandatory.

• Minimal travel is required.

• Occasional evenings or weekends may be necessary to support critical launches, major incidents, vendor coordination, or strategic planning sessions.

• Proficient in the written and verbal communication skills essential for successfully performing the responsibilities of the position.

• Adequate vision to perform essential duties and responsibilities.

• Ability to use a computer keyboard and peripherals for extended durations; occasional lifting of standard office equipment or materials may be required.

🏝️ Benefits

• Medical, dental, and vision coverage.

• 401(k) matching.

• Paid time off.

• PTO cash-out option.

• Family resources.

• EAP counseling sessions.

• Access to Headspace®.

• Backup child and elder care services.

• Maternity/paternity leave.

• Professional development programs.

• On-demand virtual leadership and development courses through StarLearning.

• Competitive total rewards package.

• Comprehensive healthcare coverage.