Principal Research Consultant

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Act as the subject matter expert on iSpot’s creative research methodology during client meetings, demonstrations, RFPs, and procurement evaluations.

• Plan and design pre-market and tailored creative studies, which include questionnaire formulation, target identification, and success metrics.

• Analyze and interpret results from creative testing, providing clear and actionable insights to brand, agency, and insights stakeholders.

• Create customized research and reporting from iSpot’s creative database, covering category, competitive, campaign, and significant event analyses.

• Collaborate with Account Executives and Customer Success to identify, position, and expand creative research opportunities.

• Contribute research insights on proposals, scoping, and feasibility assessments.

• Coordinate with internal teams and sampling partners to ensure studies are delivered on schedule and meet iSpot’s quality standards.

• Clarify how iSpot’s methodology contrasts with neuroscience, attention, and AI-driven creative testing approaches.

• Keep abreast of industry trends in survey methodology, sample quality, and synthetic data, providing recommendations as needed.

• Work alongside Product, Data Science, and Marketing on methodology, new metrics, validation studies, and thought leadership initiatives.

• Assist enablement and internal teams in adopting best practices for creative research.

• Report directly to the Sr. Director, Solutions Engineer, and collaborate with Sales, Customer Success, and Product teams.

• Aid brands and agencies in utilizing iSpot’s Creative Assessment solutions, which include pre-market ad testing and in-market benchmarking and competitive analysis.

⛳️ Requirements

• Candidates must be legally authorized to work in the United States.

• Bachelor’s degree in Marketing Research, Psychology, Statistics, or a related discipline.

• Over 10 years of quantitative consumer or advertising research experience, with at least 5 years concentrated on ad, copy, or concept testing.

• Proven experience leading creative research projects for major enterprise brands or significant agencies.

• Extensive knowledge in survey design, sampling, weighting, and best practices for data quality.

• Strong statistical background, including significance testing, sample size planning, and normative benchmarking.

• Demonstrated ability to convert research findings into clear recommendations for senior marketers and creative teams.

• Experience supporting the sales cycle, including client presentations, RFP submissions, and proposal development.

• Familiarity with Large Language Models (LLMs) such as Gemini or ChatGPT to enhance research design, analysis, and reporting.

• Capacity to deliver high-quality analyses on tight deadlines within a dynamic, entrepreneurial startup environment.

• Excellent collaboration skills with Sales, Customer Success, Product, and Data Science teams.

• Advanced degree is a plus.

• Preferred: experience with brand lift, sales lift, or marketing mix analysis.

• Preferred: experience in Hispanic or multicultural research.

• Preferred: knowledge of TV and streaming advertising measurement.

• Preferred: experience applying text analytics to open-ended verbatim feedback.

• Preferred: recognized industry expertise through client advisory roles, speaking engagements, publications, or participation in industry associations.

• Familiarity with the iSpot Creative Assessment platform.

• Experience with survey design and analytics tools.

• Proficient in Salesforce and Highspot.

• Experience with Zoom and Chorus.

• Proficient with Google Suite, including Gemini.

• Proficient with Microsoft Office Suite, particularly Excel and PowerPoint.

🏝️ Benefits

• Competitive salary and equity package.

• Stock options available through iSpot’s equity plan for all full-time employees.

• Pre-approved overtime pay for non-exempt positions.

• Hybrid and flexible workplace policy.

• Fully remote work schedule for employees located away from iSpot offices and in roles that do not require office presence.

• Hybrid work schedule with office attendance of 1–3 days per week for those based near Bellevue, WA or New York, NY offices.