Principal Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Contribute to and implement the Product Marketing strategy.

• Create unique positioning and messaging as both the platform and market progress.

• Collaborate with Product Management on customer discussions, product roadmap strategies, analyst relations, and marketing efforts.

• Keep track of market trends, competitive insights, and the cybersecurity landscape.

• Work alongside Sales and technical teams to enhance the value proposition.

• Produce high-quality materials, training, partner content, sales enablement, sales plays, and objection-handling toolkits.

• Support the Analyst Relations program and strategy.

• Foster a company-wide understanding of Ideal Customer Profiles (ICPs), core differentiators, customer data, and personas.

• Enable Growth, Sales Development Representatives (SDRs), and Sales teams to pursue their targets effectively and cohesively.

• Oversee the execution of the product launch strategy and roadmap.

• Lead cross-functional collaboration and ensure go-to-market success.

• Report directly to the Chief Technology Officer (CTO).

⛳️ Requirements

• Over 5 years of experience in B2B cybersecurity software product marketing.

• Strong understanding of the cybersecurity ecosystem.

• Specialized knowledge in areas such as automated pentesting, Breach and Attack Simulation (BAS), Endpoint Detection and Response/Extended Detection and Response (EDR/XDR), Security Information and Event Management (SIEM), Risk-Based Vulnerability Management (RVBM), and Vulnerability Management.

• Hands-on and competitive mindset in a high-stakes environment.

• Demonstrated career progression and success in managing key initiatives.

• Proven collaboration with product management to craft market-relevant messaging.

• Experience liaising with sales leadership and technical teams to develop sales enablement resources.

• Exceptional communication and presentation abilities.

• Strong skills in presenting and storytelling, including simplifying complex product features into engaging narratives.

• Capability to produce detailed long-form content.

• Proactive, curious, and adept at problem-solving.

• A background in technical or customer-facing roles such as support, incident response, or systems engineering is highly preferred.

• Values and ethics that align with the Picus team.

• Bachelor’s degree or equivalent experience.

🏝️ Benefits

• Unlimited opportunities for career development.

• Global exposure and engagement with customers worldwide.

• A remote team environment that spans the globe.

• Commitment to equal opportunity employment.

• Reference and identity checks conducted in accordance with local labor laws and company policy.