This is a fully remote position, open to applicants in United States.

📋 Description

• Influence how participants find, interact with, and return to Ideas for Change.

• Take ownership of critical moments in the participant journey, enhancing conversion, fostering sustained engagement, and encouraging participation in discussions.

• Establish benchmarks for conversion rates, Customer Acquisition Cost (CAC), and return rates; pinpoint funnel drop-off areas and develop a growth strategy.

• Implement enhancements across activation, idea, goal, and policy voting processes to boost conversion.

• Develop touchpoints and habits that encourage participants to return for each voting cycle.

• Refine the ad-to-landing-page conversion funnel.

• Expand earned reach through social sharing and viral mechanisms.

• Coordinate with design, engineering, data, and other teams on growth initiatives and strategic decisions.

⛳️ Requirements

• Over 8 years of experience in product management, with substantial experience in driving growth, engagement, or conversion results for a consumer-oriented product.

• Proven track record of managing a multi-step user funnel from acquisition to repeat usage, with a clear narrative of performance improvements.

• Hands-on experimentation experience, from hypothesis formation to decision-making, within a high-traffic consumer product environment.

• Skilled in designing retention strategies and re-engagement through habits, triggers, and return loops that encourage users to return over time.

• Experience in generating earned or organic growth through sharing, referrals, or viral loops.

• Strong understanding of acquisition, conversion, and CAC within a funnel context.

• Proficient in leveraging data to identify participant drop-off and devise tests.

• Experience in crafting participant journeys through activation, idea generation, goal setting, and policy voting.

• Collaborative experience working cross-functionally with design, engineering, and data teams.

• Familiarity with using AI tools in practical applications and establishing consistent AI workflows.

• Candidates must be based in the United States.