Principal Product Manager – Activation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the product roadmap from the moment an agreement is signed until a live, bookable listing is achieved.

• Enhance activation rates, reduce time to live, and maintain a 180-day retention of activations.

• Pinpoint areas where property owners face delays in property setup, photo scheduling, permit acquisition, rate adjustments, and onboarding for multiple properties.

• Implement product updates that streamline the onboarding process by enabling self-service setups, automated scheduling, and timely reminders.

• Conduct end-to-end experiments, encompassing hypothesis formulation, project scoping, performance measurement, and informed decision-making.

• Manage activation tracking through analytics, measuring the journey from signup to live status by cohort.

• Collaborate with the Onboarding and Operations teams to enhance the foundational system rather than increasing manual tasks.

• Work alongside Lifecycle Marketing to refine the onboarding experience and with the Funnel Conversion Product Manager on the signup transition.

• Interview individual property and portfolio owners to convert insights into actionable product decisions.

⛳️ Requirements

• Minimum of 8 years in product management, specifically with significant experience in onboarding, activation, or time-to-value processes.

• Background in a two-sided marketplace or operations-intensive business, preferably on the supply or seller side.

• Proven success in improving activation, conversion, or early retention metrics, supported by experimental evidence.

• Experience collaborating with operations or field teams to automate previously manual processes.

• Proficient in SQL, with practical experience using product analytics tools such as Amplitude.

• Competent in independently building funnels and cohorts.

• Comfortable working at a detailed specification level alongside engineers.

• Capable of guiding products from the discovery phase through to launch and subsequent iterations.

• Familiar with AI-native working methodologies, utilizing tools like Claude or Cursor for specifications, research synthesis, and analysis.

• Preferred: experience in compliance-heavy or regulated onboarding environments, vacation rentals, real estate, hospitality, property management, and working with multi-property or business clients.

🏝️ Benefits

• Variable annual bonus based on both company and individual performance.

• Equity stake in the company.

• 401(k) plan with a 4% immediate vesting match.

• 16–18 weeks of paid parental leave for birthing parents.

• 10 weeks of paid parental leave for non-birthing parents.

• Infertility coverage available.

• Comprehensive medical, dental, and vision insurance plans.

• 100% employer-covered dental and vision for individual plans.

• Affordable medical insurance options.

• 10 complimentary mental health visits.

• Pet insurance offered.

• Generous paid time off (PTO) policy.

• Remote work options for full-time exempt employees.

• Sick leave provisions.

• Observance of holidays.

• Designated personal holiday.

• Annual travel credit for Evolve after one year of employment.

• Discounts on stays at all Evolve properties.

• Comprehensive onboarding programs.

• Access to learning and development resources.

• Active Employee Resource Groups.