Principal Key Account Representative

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee all facets of the Amazon account by formulating and executing sales strategies for SOREL products.

• Foster sustainable and profitable sales growth for Amazon’s strategic account.

• Utilize analytics, product knowledge, consumer insights, and marketplace expertise to develop seasonal Go-to-Market plans and business forecasts.

• Collaborate with internal and external cross-functional teams to effectively manage the business.

• Create growth strategies aimed at enhancing market share and elevating brand equity.

• Deliver persuasive seasonal product presentations employing compelling storytelling and directive selling techniques.

• Formulate and execute marketing plans to raise consumer awareness, increase conversion rates, and promote brand advocacy.

• Leverage marketplace intelligence and consumer insights to activate brand strategy and share best practices.

• Develop preliminary financial plans and conduct in-season financial analysis.

• Analyze and manage sell-through rates, recommending adjustments to orders and flows.

• Establish sales objectives based on historical sales data and anticipated trends.

• Project and manage inventory levels and purchasing requirements with key accounts.

• Review sales data and account management in collaboration with SOREL sales management.

• Coordinate product presentations and supply technical product information.

• Oversee sales order entry, bulk management, auto-replenishment forecasts, order flow, and fulfillment processes.

• Work in tandem with merchants, customer service, planning, design, operations, logistics, and production teams.

• Manage online marketing strategies, brand landing pages, site SKU management, and product descriptions.

• Develop strategies for profitability that include off-price and promotional offers.

• Monitor competitors and relay competitive concerns to management and merchandising.

⛳️ Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field, or an equivalent combination of education and experience.

• Over 8 years of sales experience in the footwear and/or apparel industry.

• Minimum of 5 years of experience handling Amazon Fashion accounts is required.

• Comprehensive understanding of marketing, sales theory, strategy, prospecting, account business planning, forecasting, sales tools, and closing techniques.

• Knowledge of product lines/services and the outdoor industry.

• Proven ability to identify retailer value adds from market insights, outdoor industry trends, product trends, and key data.

• Experience in leading business reviews and formulating marketing plans.

• Excellent written and verbal communication skills.

• Advanced interpersonal skills with the capacity to swiftly establish relationships.

• Ability to manage proprietary, private, and confidential information effectively.

• Innovative and creative thinker, willing to challenge the status quo.

• Willingness to travel up to 25% of the time.

🏝️ Benefits

• 401k plan with a generous company match.

• Medical, dental, vision, life insurance, and disability insurance.

• Flexible spending accounts.

• Health savings account.

• Optional benefits including accident, critical illness, hospital indemnity, and legal services.

• EAP+ offering free and confidential counseling services available 24/7/365.

• Comprehensive wellness benefits.

• Employee discounts.

• Generous time-off program.

• Reasonable accommodations for individuals with disabilities.