Principal Key Account Representative

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee all facets of the Amazon account by crafting and executing sales strategies for SOREL products.

• Propel sustainable and profitable sales growth for Amazon's key account.

• Utilize analytics, product knowledge, consumer insights, and marketplace expertise to formulate seasonal Go-to-Market plans.

• Provide business forecasts to internal stakeholders.

• Collaborate with both internal and external cross-functional teams.

• Formulate growth strategies to boost market share and enhance brand equity.

• Create short-term growth strategies while contributing to long-term initiatives.

• Deliver seasonal product presentations utilizing compelling storytelling and directive selling methods.

• Develop and execute marketing plans to enhance consumer awareness, drive conversions, and foster brand advocacy.

• Leverage marketplace intelligence and consumer insights to activate brand strategy and share best practices.

• Prepare upfront financial plans for the account/department.

• Analyze in-season financial metrics and sell-through rates; recommend adjustments in orders and flows.

• Establish sales targets based on sales history and anticipated sales trends.

• Project and manage inventory levels and purchasing needs in collaboration with Amazon's buying and management teams.

• Review sales data and account management practices with SOREL sales leadership.

• Present brand, initiative, and product-specific narratives at the selling table.

• Organize product presentations and relay technical product information across SOREL departments.

• Oversee sales order entry, bulk management, auto replenishment forecasts, order flow, and fulfillment processes.

• Collaborate with merchants, customer service, and planning teams on product planning, production, sales and inventory forecasts, SMU design, operations, logistics, and account management.

• Implement key online marketing strategies.

• Manage online sales components including brand landing pages, site SKU management, and product descriptions.

• Ensure profitability through off-price and promotional strategies.

• Monitor competitive landscape and relay competitor-related concerns to management and merchandising.

⛳️ Requirements

• Familiarity with standard concepts, practices, and procedures within the sales domain.

• Strong written and verbal communication skills.

• Ability to manage proprietary, private, and confidential information responsibly.

• Bachelor's degree in Business Administration, Marketing, or a comparable combination of education and experience.

• A minimum of 8 years of experience in sales within the footwear and/or apparel industry.

• At least 5 years of experience managing Amazon Fashion accounts is essential.

• Comprehensive knowledge of marketing, sales theory, strategy, prospecting, account business planning, forecasting, sales aids, and closing techniques.

• Familiarity with product lines/services and the outdoor industry.

• Proven ability to identify retailer value adds from markets, outdoor industry insights, product trends, and key data.

• Experience leading business reviews and formulating marketing plans.

• Advanced interpersonal skills with a knack for quickly establishing relationships.

• Willingness to travel up to 25% of the time.

• Innovative thinking and readiness to challenge the status quo.

🏝️ Benefits

• 401k plan with a generous company matching contribution.

• Medical insurance coverage.

• Dental insurance benefits.

• Vision insurance options.

• Life insurance protection.

• Disability insurance coverage.

• Flexible spending accounts.

• Health savings account availability.

• Voluntary benefits such as accident, critical illness, hospital indemnity, and legal services.

• EAP+ providing free and confidential counseling services available 24/7/365.

• Comprehensive wellness benefits.

• Employee discounts on products.

• Generous time-off program.

• Reasonable accommodations/adjustments provided during the application process.