Principal – Global Campaign Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee global campaign operations at Prosci

• Convert Marketing strategies for Individual and Enterprise audiences into cohesive, well-structured campaigns across various regions

• Manage campaign planning, development, testing, and evaluation in HubSpot

• Lead a specialized partner team and set standards for quality and governance

• Collaborate with Individual, Enterprise, and regional Marketing leaders to translate demand strategy into scalable campaign execution

• Handle the entire campaign process from briefing and planning through building, launching, quality assurance, and measurement

• Administer campaigns across email, nurturing, webinars, events, and landing pages

• Establish global campaign standards, templates, and processes for regional teams

• Serve as the senior Marketing expert for HubSpot campaign utilization, encompassing audiences, segmentation, and automation

• Oversee and quality-check the work of specialist partner teams

• Define the requirements for campaign measurement, including taxonomy, tracking, and data structure

• Manage Marketing campaign activation across the website, which includes landing pages, forms, conversion paths, and content updates

• Collaborate with Digital Experience on platform, development, and broader website enhancements

• Identify opportunities for automating, simplifying, and standardizing campaign operations, including suitable AI applications

• Work alongside RevOps on lifecycle, routing, and CRM data

• Partner with reporting teams on measurement requirements

• Empower regional marketers to execute independently by providing standards, templates, and guidelines

• Establish the campaign process and briefing/quality assurance rhythm within the first 60 days

• Develop initial global standards, templates, operating rhythm, and campaign measurement requirements within the first 90 days

⛳️ Requirements

• 7+ years of experience in marketing operations, including campaigns across multiple regions or markets

• Extensive, hands-on experience with HubSpot Marketing Hub, including workflows, lists, segmentation, email, landing pages, and forms

• Understanding of the integration between HubSpot and Salesforce

• Ability to discern when an issue should be directed to the CRM team

• Experience in managing agency or partner teams while maintaining clear quality standards

• Strong quality assurance instincts

• Proficient in campaign measurement, including tracking, UTMs, attribution concepts, and data foundations for accurate analysis

• Exceptional writing skills

• Capability to communicate technical trade-offs to non-technical colleagues

• HubSpot certifications are advantageous

• Familiarity with consent and privacy regulations across regions, including GDPR, is a plus

• Experience in supporting ABM or BDR-led initiatives is favorable

• Experience in localization and multilingual campaigns is beneficial

• Practical application of AI tools for campaign work automation or acceleration is an advantage

🏝️ Benefits

• Eligibility for a bonus program

• Generous flexible paid time off

• Holidays

• Volunteer time

• Medical insurance

• Dental insurance

• Vision insurance

• Long-term disability program

• Short-term disability program

• Life insurance

• Pet insurance

• 401(k) with company matching

• Access to LinkedIn Learning

• Predominantly virtual culture

• Opportunities to collaborate with colleagues worldwide

• Employee-led interest and resource groups

• In-person local or market-wide events