Principal, Global Campaign Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with Individual, Enterprise, and regional Marketing leaders to transform demand strategies into scalable campaign implementations.

• Manage the complete campaign lifecycle from briefing and planning to building, launching, quality assurance, and measurement.

• Implement campaigns across various channels including email, nurture, webinars, events, and landing pages.

• Establish global campaign standards, templates, and procedures for regional teams.

• Act as the senior Marketing authority on HubSpot campaign utilization, encompassing audiences, segmentation, and automation.

• Supervise and ensure quality control over the specialist partner team.

• Define campaign measurement criteria and guarantee accurate taxonomy, tracking, and data structures.

• Oversee Marketing campaign activation on the website, including landing pages, forms, conversion paths, and related content updates.

• Collaborate with the Digital Experience team on platform development and overall website enhancements.

• Identify opportunities to automate, streamline, and standardize campaign operations, including the appropriate use of AI.

• Work alongside RevOps on lifecycle management, routing, and CRM data.

• Partner with reporting teams to define measurement requirements.

• Empower regional marketers to operate independently utilizing established standards, templates, and guidelines.

• Familiarize yourself with the campaign ecosystem, partner model, and regional requirements within the first 30 days.

• Manage the entire campaign process and establish briefing and QA protocols by the 60-day mark.

• Develop initial global campaign standards, templates, operational rhythms, and measurement criteria within 90 days.

⛳️ Requirements

• Over 7 years of experience in marketing operations, handling campaigns across diverse regions or markets.

• Extensive hands-on experience with HubSpot Marketing Hub, including workflows, lists, segmentation, email, landing pages, and forms.

• Comprehensive understanding of the integration between HubSpot and Salesforce.

• Ability to discern when a problem should be escalated to the CRM team.

• Proven experience in directing agency or partner teams while maintaining high-quality standards.

• Strong instinct for quality assurance.

• Proficiency in campaign measurement, including tracking, UTMs, attribution concepts, and data foundations for accurate analysis.

• Exceptional writing skills.

• Capability to communicate technical trade-offs to non-technical team members.

• HubSpot certifications are a plus.

• Familiarity with consent and privacy regulations across regions, including GDPR, is advantageous.

• Experience in supporting ABM or BDR-led initiatives is a plus.

• Experience in localization and multilingual campaigns is a plus.

• Practical application of AI tools to automate or expedite campaign processes is a plus.

🏝️ Benefits

• Participation eligibility in the bonus program.

• Generous flexible paid time off.

• Paid holidays and volunteer time off.

• Comprehensive medical insurance.

• Dental insurance coverage.

• Vision insurance options.

• Long-term disability insurance program.

• Short-term disability insurance program.

• Life insurance coverage.

• Pet insurance options.

• 401(k) plan with company matching.

• Access to LinkedIn Learning resources.

• Primarily virtual work culture with opportunities for global collaboration.

• Employee-led interest and resource groups.

• In-person team events, either local or market-wide.