Principal Creative, Growth Production

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the entire production process for growth and direct response creative across various formats, including video, photo, social media, design, and AI-enhanced options, from the initial brief to final delivery and platform-specific versions.

• Manage video production in a hands-on manner and at scale, producing content such as testimonials, user-generated content, talent-led pieces, short-form, and vertical videos for platforms like YouTube, TikTok, Instagram, and paid media placements.

• Strategically plan and produce performance-driven creative utilizing modular shoots and asset systems that enable the creation of cutdowns, hooks, and variations.

• Convert briefs into comprehensive production strategies, defining scopes, budgets, and timelines; oversee bidding processes, cost tracking, and reconciliations.

• Develop and sustain creative operational systems for intake, briefing, scheduling, asset naming, versioning, approvals, delivery specifications, and reporting.

• Propel AI production workflows in conjunction with traditional production methods.

• Manage Business Affairs responsibilities, including usage rights, licensing, talent and music clearances, and ensuring audit-ready deliverables.

• Oversee localization workflows for multilingual assets.

• Identify, negotiate, and manage production partners and freelance creators.

• Direct pre-production and on-set operations, encompassing casting, location scouting, permits, insurance, releases, safety measures, and compliance with union/non-union standards.

• Create workflows, templates, and documentation using tools such as Airtable, Asana, and Frame.io.

• Mentor team members and promote continuous improvement throughout the production process.

• Adapt to high-profile commercial and cultural projects as business needs evolve.

⛳️ Requirements

• Over 13 years of comprehensive creative production experience delivering multi-channel campaigns (video, photo, social media, digital) either in an agency setting or in-house.

• Direct experience in producing growth, performance, or direct response creative at scale, including short-form and vertical videos, user-generated content, and iterative creative testing.

• Established record of producing testimonial and brand content across multi-market shoots, providing hands-on leadership from pre-production through post-production.

• Proven ability to build creative operations, including intake, workflow management, templates, asset management, and reporting systems.

• Experience managing campaign budgets exceeding $250K and coordinating with 10 or more external partners per project.

• Proficient in Business Affairs: knowledge of usage rights, licensing, talent and music clearances, legal policies, IP approvals, and audit-readiness.

• In-depth understanding of production operations, including schedules and call sheets, permits and insurance, talent and location releases, as well as SAG-AFTRA, union, and non-union workflows.

• Familiarity with AI production tools and workflows.

• Competence in using Google Workspace, Airtable or Asana, Frame.io, and basic Adobe Creative Cloud for review and markup purposes.

• Willingness to travel up to 25% for shoots.

🏝️ Benefits

• Flexible work location facilitated by Instacart's Flex First approach.

• Equity grant for new hires.

• Annual equity refresh grants.

• Competitive compensation and benefits package.