Principal Brand Designer

This is a fully remote position, open to applicants in Germany, +2 more countries.

📋 Description

• Define the brand ecosystem, visual identity, creative direction, and brand standards for OLX Group.

• Establish comprehensive group-wide brand identity systems, visual standards, governance, quality assurance, and design principles.

• Develop multi-brand design systems, asset libraries, AI-ready design systems, prompt libraries, reusable templates, automation workflows, and governance frameworks.

• Provide creative direction across various touchpoints, including digital, physical, experiential, product launches, executive communications, employer branding, events, web, and marketing.

• Set benchmarks for creative quality and offer critique along with hands-on design leadership.

• Transform customer insights, research, business priorities, and brand positioning into cohesive visual systems and brand experiences.

• Create documentation, enablement programs, design resources, and governance models for both global and regional teams.

• Influence senior stakeholders in Product, Marketing, and Executive Leadership roles.

• Mentor and coach designers, enhancing the overall design craft within the organization.

• Collaborate with Marketing, Brand Strategy, Product Design, Communications, Employer Brand, and regional teams.

⛳️ Requirements

• 10+ years of experience in brand design or visual design.

• A portfolio showcasing exceptional work in visual identity, typography, layout, storytelling, motion, and digital experiences.

• Proven experience in building or evolving brands at scale across multiple products or markets.

• Proficiency in Figma and/or Adobe Creative Suite.

• Experience with motion design, storytelling, and digital brand experiences.

• Background in building or contributing to enterprise design systems.

• Strong familiarity with AI-powered creative tools and workflows.

• Excellent communication, presentation, and stakeholder management skills.

• Ability to convert positioning, customer insights, and business objectives into innovative creative systems.

• Capability to influence without authority and collaborate effectively with executives, marketers, and designers.

🏝️ Benefits

• Full-time role.

• Opportunity to shape multiple global brands at OLX.

• Chance to define AI and design systems for scalable brand experiences.

• Ability to influence long-term brand frameworks, standards, and creative vision.