Practice Marketing Director – Healthcare

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Propel the growth of McMillan Pazdan Smith’s Healthcare division.

• Spearhead pursuit strategies and execution across all locations for the Healthcare division.

• Create and document winning strategies for key pursuits, incorporating win themes, message hierarchy, differentiators, proof points, and narrative arcs across RFQ, RFP, and interviews.

• Assemble and lead Healthcare pursuit teams, conduct strategy sessions, establish schedules, assign responsibilities, and drive decision-making.

• Make determinations on pursuit content, structure, and focus; resolve conflicting inputs.

• Guide the graphic design approach for key pursuits and oversee designers.

• Lead interview preparation alongside the Healthcare BD leader, including presentations, message discipline, team composition, coaching, rehearsals, and anticipating Q&A.

• Conduct win/loss debriefs and integrate findings into practice strategy and positioning.

• Supervise healthcare marketers in producing practice pursuits; set priorities, manage workload, and mentor team members.

• Oversee QA/QC for healthcare pursuit deliverables.

• Establish and uphold pursuit standards, playbooks, and templates; drive ongoing improvement.

• Enhance team capabilities in strategic writing and narrative development.

• Monitor and report pursuit metrics, including shortlist rates, interview-to-win conversions, and win rates.

• Collaborate with practice and BD leadership on go/no-go discipline and bid criteria.

• Analyze losses and translate insights into adjustments in positioning, teaming, and processes.

• Assist in healthcare strategic planning and market analysis.

• Drive the Healthcare brand strategy across various sectors and markets.

• Stay updated on healthcare market trends and client priorities.

• Ensure competitor profiles are up-to-date and brief leadership on market conditions and positioning.

• Support client feedback initiatives, surveys, and debriefs.

• Guarantee that project profiles, staff resumes, and reference data are current and pursuit-ready.

• Develop outcome-focused case studies and address gaps in the proof library.

• Provide insights on the Healthcare market to marketing communications regarding PR, social media, thought leadership, and collateral materials.

• Collaborate on photography priorities, project narratives, and award submissions.

• Partner with business development for client capture planning and prepositioning.

• Perform other related duties as assigned.

⛳️ Requirements

• Bachelor's degree in marketing, communications, journalism, English, or a related field.

• 12+ years of experience in professional services marketing.

• Significant experience in Healthcare design or construction pursuits.

• Proven track record of leading successful pursuits for major health capital projects.

• Experience in managing and developing marketing staff.

• Strategic thinker with a collaborative, results-driven approach.

• Strong business acumen and analytical skills.

• Exceptional attention to detail, accuracy, and follow-through.

• Outstanding writing and editing skills; able to construct compelling arguments rather than just compiling content.

• Proficiency in InDesign.

• Capability to direct designers effectively.

• Proficient in CRM systems.

🏝️ Benefits

• Fully remote work arrangement.