Practice Marketing Director – Healthcare

This is a fully remote position, open to applicants in Florida.

📋 Description

• Drive expansion within the Healthcare Practice of McMillan Pazdan Smith, an architectural firm.

• Lead the strategy and execution of pursuits across all locations for the Healthcare practice.

• Formulate and document winning strategies, encompassing themes, message hierarchy, differentiators, proof points, and narrative arcs for RFQs, RFPs, and interviews.

• Assemble and lead Healthcare pursuit teams, conduct strategy sessions, establish schedules, assign responsibilities, and facilitate decision-making.

• Direct graphical strategies for key pursuits and guide design teams.

• Oversee interview preparation, including presentations, message consistency, team composition, coaching, rehearsals, and anticipating Q&A.

• Conduct win/loss debriefs and integrate findings into practice strategy and positioning.

• Lead healthcare marketers, prioritize tasks, balance workloads, and mentor junior staff.

• Ensure quality assurance and quality control for healthcare pursuit deliverables while maintaining pursuit standards, playbooks, and templates.

• Monitor and report on pursuit metrics, including shortlist rates, interview-to-win conversion rates, and overall win rates.

• Collaborate with practice and business development leadership on go/no-go decisions and capture planning.

• Analyze healthcare market trends, competitor positioning, and identify growth opportunities.

• Drive the Healthcare brand strategy across various sectors and markets.

• Maintain competitor profiles and update practice leadership on market conditions.

• Keep project profiles, staff resumes, reference data, and case studies current and ready for pursuit.

• Work with communications, project, design, and business development teams on PR, social media, thought leadership, photography, awards, and client positioning.

• Perform other related duties as assigned.

⛳️ Requirements

• Bachelor's degree in marketing, communications, journalism, English, or a related field.

• Over 12 years of experience in professional services marketing, particularly in Healthcare design or construction pursuits.

• Proven track record of leading successful pursuits for major health capital projects.

• Experience in managing and developing marketing teams.

• Strategic thinker with a collaborative and results-driven approach.

• Strong business acumen coupled with analytical capabilities.

• Exceptional attention to detail, accuracy, and follow-through.

• Outstanding writing and editing skills; ability to construct compelling arguments rather than merely assembling content.

• Proficient in InDesign.

• Familiarity with CRM systems.

🏝️ Benefits

• Fully remote work arrangement.