PR Manager, Performance – Global HOKA Brand Communications

This is a fully remote position, open to applicants in Arizona, +10 more states.

📋 Description

• Develop cohesive global public relations strategies, messaging frameworks, and communication plans for product launches and brand initiatives.

• Oversee campaign planning, storytelling creation, and cross-departmental collaboration with Global Marketing, Product, Sports Marketing, and regional teams.

• Identify media opportunities, partnerships, and activations that enhance global brand recognition and engagement.

• Direct PR strategy and implementation for global events, races, product launches, and media experiences.

• Organize media attendance, prepare spokespersons, and provide onsite communication support.

• Collaborate with regional teams to ensure consistent execution and maximize earned media opportunities.

• Supervise proactive media outreach, interview coordination, and press responses across international markets.

• Manage HOKA’s global PR agency network, including strategic guidance, campaign implementation, and performance evaluation.

• Foster and sustain relationships with key performance, lifestyle, fitness, and trade media outlets.

• Monitor global PR key performance indicators such as media coverage, impressions, share of voice, and placement quality.

• Prepare executive summaries and campaign recaps with actionable insights.

• Oversee PR budget forecasting, accruals, reconciliation, and vendor management in collaboration with Finance.

• Manage and mentor direct reports, offering coaching, feedback, and opportunities for professional growth.

• Act as the primary communications liaison among internal stakeholders and regional teams.

• Set priorities, workflows, and best practices to guarantee successful global campaign execution.

⛳️ Requirements

• Bachelor’s Degree or higher.

• 7+ years of experience in PR/communications, preferably within consumer, performance, or lifestyle brands on a global level.

• Strong network of media contacts within performance running, fitness, lifestyle, and outdoor sectors.

• International media experience is advantageous.

• Demonstrated ability to create and implement integrated global PR campaigns from strategy to measurement.

• Outstanding writing and editing capabilities.

• Proficiency in brand voice and editorial judgment across various markets.

• Experience managing global agency networks and collaborating with cross-functional stakeholders in a dynamic environment.

• Ability to translate KPIs and insights into actionable global communication strategies.

• Enthusiasm for the running and active lifestyle sector.

• Excellent organizational skills and the capacity to manage multiple projects across different time zones and regions.

• Experience in budget management and comfort with financial forecasting and reconciliation across markets.

• Willingness to travel internationally for events, activations, and races.

🏝️ Benefits

• Competitive salary and bonus structure.

• Financial planning and wellness programs.

• Income protection, expense reimbursement, and investment plans.

• Time-off plans.

• Generous employee discounts.

• Community-focused programs.

• Opportunities and support for personal and professional development.

• Comprehensive health and wellness initiatives.