Platform Architect, SFMC

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Develop and sustain scalable Salesforce Marketing Cloud Engagement solutions.

• Convert business and campaign needs into technical configurations.

• Design journeys, automations, segmentation logic, and campaign workflows.

• Build platform solutions utilizing AMPscript, SSJS, SQL, and GTL.

• Set up Data Extensions, Contact Builder, Journey Builder, and Automation Studio.

• Collaborate with senior technical team members to support REST and SOAP API integrations.

• Assist in platform audits, health assessments, testing, troubleshooting, and resolving issues.

• Adhere to standards for development, testing, deployment, and documentation.

• Act as a hands-on technical resource for designated clients and delivery teams.

• Engage in requirements gathering and technical discovery meetings.

• Communicate technical requirements, suggestions, and platform limitations to both technical and non-technical audiences.

• Provide support for SFMC capabilities, configurations, and best-practice advice.

• Work alongside developers, project managers, strategists, analytics teams, and technical experts.

• Escalate complex architectural, integration, and platform issues when necessary.

• Review and enhance SFMC configurations, journeys, automations, data architectures, and campaign workflows.

• Keep updated on SFMC releases, platform modifications, new features, and messaging best practices.

• Generate and update technical documentation, workflow diagrams, configuration specifics, and specifications.

• Record platform solutions, development choices, and troubleshooting results.

• Contribute to reusable resources, coding standards, internal best practices, and team knowledge sharing.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in Salesforce Marketing Cloud Engagement development or implementation.

• Proficiency in AMPscript, SSJS, SQL, and knowledge of GTL.

• Experience with Data Extensions, Contact Builder, Journey Builder, Automation Studio, and audience segmentation.

• Experience in supporting REST or SOAP API integrations.

• Familiarity with Marketing Cloud Connect, SFMC Connector, or other similar integration methods.

• Background in software development, technical implementation, platform configuration, and SFMC troubleshooting.

• Knowledge of development, testing, and deployment practices.

• Ability to translate business needs into effective technical solutions.

• Strong communication skills with both technical and non-technical audiences.

• Excellent analytical, troubleshooting, and problem-solving abilities.

• Comfort in navigating changing requirements and technical uncertainty.

• Capability to prioritize assigned tasks and deliver high-quality solutions on time.

• Understanding of digital messaging across email, SMS, mobile, or push channels.

• Familiarity with data quality, consent, campaign execution, and regulations such as CAN-SPAM and GDPR.

• One or more Salesforce certifications preferred, including Marketing Cloud Email Specialist, Administrator, Consultant, or Developer.

• Previous client-facing, agency, or consulting experience is preferred.

🏝️ Benefits

• Medical, vision, and dental coverage.

• Life insurance.

• Short-term and long-term disability insurance.

• 401k plan.

• Flexible paid time off.

• A minimum of 15 paid holidays each year.

• Paid sick and safe leave.

• Paid parental leave.

• Benefits under the Colorado Healthy Families and Workplaces Act.

• Flexible work arrangements with opportunities for in-person collaboration and potential remote work based on location, role, and business requirements.