Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of daily media purchasing and optimization for Google, Meta, Bing, Apple Search Ads, and various mobile app acquisition campaigns, overseeing budgets, bids, target audiences, structure, and pacing.

• Enhance top-of-funnel acquisition while effectively managing cost per conversion, ROAS, and other crucial efficiency metrics.

• Collaborate with the Creative team to establish a consistent testing framework, introducing new concepts weekly and developing successful ideas into iterations.

• Manage paid media measurement, encompassing conversion actions, attribution settings, bidding signals, pixels, and server-side tracking.

• Collaborate with Engineering to implement and QA events across different platforms, including CAPI, Enhanced Conversions, app SDK events, SKAdNetwork/AEM, and offline/server-side conversions.

• Design and assess experiments on creative, landing pages, onboarding, and acquisition strategies with clear hypotheses and dependable measurement.

• Reconcile platform reporting with internal data to transform performance insights into actionable recommendations.

• Utilize AI tools to expedite analysis, creative ideation, account QA, reporting, and other performance marketing processes.

• Collaborate across Lifecycle, Product, and Brand teams to ensure that paid traffic not only converts but also retains beyond the initial acquisition.

⛳️ Requirements

• Over 5 years of hands-on experience in performance marketing, including significant experience managing paid media budgets directly within platforms.

• Strong expertise in Google Ads and Meta Ads.

• Familiarity with Bing/Microsoft Ads and mobile app user acquisition.

• Proven track record of acquiring users for a consumer mobile app, including app install and post-install optimization.

• In-depth knowledge of conversion tracking, attribution models and windows, pixels, server-side tracking, and mobile measurement platforms like AppsFlyer, Adjust, or Branch.

• Highly analytical and proficient in Excel/Google Sheets, BI tools, and handling large performance datasets.

• Comfortable collaborating with engineers on event instrumentation, implementation QA, and resolving measurement discrepancies.

• Strong grasp of experimentation and incrementality, including the appropriate use of holdouts and platform lift tools.

• Strong creative instincts and experience collaborating with designers, editors, and creators to develop advertising that drives performance.

• Proficiency in utilizing AI tools to enhance the speed and quality of analysis, media buying, and creative workflows.

• Exceptional attention to detail and a strong sense of ownership.

• Bonus: Experience in fintech, investing, real estate, or other regulated consumer sectors.

• Bonus: Experience in scaling a consumer mobile app from initial traction to significant volume.

• Bonus: Familiarity with TikTok, Reddit, YouTube, connected TV, podcasts, influencer-driven paid media, or other emerging channels.

• Bonus: Experience with scripts, APIs, Python, or other automation tools to minimize manual account tasks.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Comprehensive health and wellness benefits.

• Collaborative and inclusive company culture.