Performance Marketing Apprentice

This is a fully remote position, open to applicants in India.

📋 Description

• Assist the Performance Marketing team with campaign analysis and reporting on a daily basis.

• Generate daily, weekly, and monthly performance reports for various paid marketing channels.

• Utilize Excel and Google Sheets to organize, clean, analyze, and present campaign data effectively.

• Monitor metrics such as spend, impressions, clicks, leads, conversions, CPA, CPC, CTR, and conversion rates.

• Maintain dashboards, reporting sheets, and trackers for campaigns.

• Conduct quality assurance for campaigns before and after launch, verifying links, landing pages, UTMs, creatives, and settings.

• Assist in setting up and monitoring campaigns across Google Ads, Meta Ads, Microsoft Ads, and other digital advertising platforms.

• Identify trends, changes, and anomalies in campaign performance data.

• Develop UTMs, naming conventions for campaigns, and documentation for tracking.

• Perform research on keywords, audiences, competitors, and market trends.

• Organize campaign materials, creative files, landing page links, and tracking details.

• Review search terms, placements, audiences, and campaign-level reports under supervision.

• Document changes, tests, learnings, and optimization efforts related to campaigns.

• Provide updates on task statuses, any blockers, and questions that arise.

• Collaborate with teams in Creative, Analytics, Web, and Marketing Operations.

• Leverage ChatGPT and other AI tools for research, reporting, documentation, campaign ideation, and enhancing workflow efficiency.

• Familiarize with HighLevel’s marketing ecosystem, paid advertising strategies, and internal reporting processes.

⛳️ Requirements

• Currently enrolled in or have recently completed studies in Marketing, Business, Communications, Analytics, Finance, Economics, Computer Science, or a related discipline.

• Demonstrated interest in performance marketing, digital advertising, marketing analytics, or growth marketing.

• Fundamental understanding of digital marketing principles and the customer acquisition funnel.

• Basic proficiency in Microsoft Excel and/or Google Sheets is mandatory.

• Familiarity with spreadsheet functionalities, pivot tables, reporting, or data visualization is advantageous.

• Experience with Google Ads, Meta Ads, Microsoft Ads, Google Analytics, or similar marketing platforms is beneficial but not essential.

• Preferred experience using AI tools like ChatGPT for research, analysis, reporting, documentation, or workflow development.

• Strong attention to detail and a proactive approach to asking questions and taking responsibility.

• Quick learner eager to tackle challenging assignments.

• Initiative to seek out necessary resources for success.

• Excellent verbal and written communication capabilities.

• Strong skills in collaboration, time management, and prioritization.

• Ability to handle multiple tasks and clearly communicate priorities.

• Availability for scheduling from Monday to Friday, 6:30 PM to 3:30 AM IST.

🏝️ Benefits

• 6-month apprenticeship program.

• Flexible remote work arrangement.

• Hands-on experience in campaign reporting, performance analysis, campaign quality assurance, research, documentation, and paid marketing operations.

• Exposure to Google Ads, Meta Ads, Microsoft Ads, and other paid media channels.

• Experience using ChatGPT and other AI tools.

• Opportunities for cross-functional collaboration with Creative, Analytics, Web, and Marketing Operations teams.