Performance Creative Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Build, recruit, and mentor a performance creative team, comprising creative strategists, designers, video editors, and operations specialists.

• Integrate creative teams within channel pods alongside media buyers on platforms such as Meta, TikTok/AppLovin, and YouTube.

• Drive creative-focused CPA enhancements across all pods.

• Define and implement the creative testing framework, encompassing concepts, variants, iterations, production quotas, hit-rate targets, and decisions regarding kill/iterate/scale.

• Manage the foundational aspects of creative analytics, including naming conventions and tagging taxonomy.

• Establish and oversee a content library containing raw UGC, branded footage, finished assets with performance metrics, and pre-approved claims and copy.

• Manage the production roadmap, quarterly branded production planning, UGC creator initiatives, external creator/contractor budget, and production partner network.

• Negotiate and oversee brand guidelines and review processes for exploring new creative avenues.

• Ensure compliance with regulatory and legal standards for healthcare creative materials.

• Conduct cross-pod creative reviews to facilitate the exchange of insights between channels.

⛳️ Requirements

• Candidates must reside in the United States.

• Direct experience overseeing creative initiatives with a paid media expenditure of $50M+/year.

• Demonstrated success in building and managing creative teams of 5 or more individuals, preferably within a pod or embedded structure.

• Extensive knowledge of creative testing at scale, including concept/variant frameworks, hit-rate evaluation, creative fatigue identification, and iteration systems on Meta, TikTok, and YouTube.

• Experience in managing UGC creator programs and branded production, which includes briefing, shoot planning, usage rights, and transforming raw footage into rapid variant production.

• Strong expertise in creative analytics, covering tagging taxonomies, creative reporting, and linking asset-level data to CPA results.

• Experience collaborating with brand and legal teams to establish guidelines and claims-review processes.

• Outstanding organizational skills and meticulous attention to detail, capable of managing multiple priorities at once.

• A proactive mindset with the ability to excel under tight deadlines.

• Bonus: experience in healthcare or other regulated sectors, marketplace businesses, or fast-paced startup settings.

🏝️ Benefits

• Engaging, mission-driven work reshaping U.S. healthcare.

• Opportunity to join a Series C startup supported by Inspired Capital, Craft Ventures, Torch Capital, Menlo Ventures, Signalfire, and IVP.

• Chance to build, recruit, and lead a performance creative team.

• Hands-on involvement with a rapidly growing startup and substantial paid media initiatives.