Creative Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the creative strategy for paid social, focusing primarily on Meta and Instagram while also incorporating TikTok, YouTube, and other paid channels as necessary.

• Transform client growth objectives, patient or customer research, funnel analytics, and competitive insights into creative briefs, campaign ideas, messaging strategies, offers, and calls to action.

• Create audience-specific concepts tailored to different levels of awareness.

• Develop creative roadmaps that balance innovative ideas with iterations of successful campaigns.

• Collaborate with paid media teams to prioritize tests based on business impact, budget, and production capabilities.

• Extend successful messaging into landing pages and other assets aimed at conversion.

• Oversee and contribute to ad copy, scripts, storyboards, static ads, carousels, motion graphics, and short-form videos.

• Lead creator-driven content, clinician explainers, product demonstrations, and approved patient stories or testimonials.

• Offer actionable feedback and ensure quality throughout the final delivery process.

• Conduct structured creative testing in conjunction with paid media and analytics.

• Analyze performance and translate results into recommendations on scaling, revising, halting, and testing new initiatives.

• Monitor creative fatigue and maintain a pipeline of innovative concepts and variations.

• Simplify complex health services into clear, empathetic messaging.

• Integrate clinical, legal, and compliance reviews into production workflows.

• Lead creative discovery sessions, concept presentations, and performance evaluations with clients.

• Mentor internal creatives and external partners.

• Manage briefs, feedback, approvals, workload, and production timelines across various accounts.

• Appropriately utilize AI and automation while ensuring human oversight.

• Support new business initiatives and account growth through concept generation, case studies, and creative recommendations.

⛳️ Requirements

• Over 7 years of relevant creative experience, including leadership of creative teams or workstreams for paid social and digital direct response campaigns.

• A portfolio showcasing paid social work that highlights strong concepts, copy, execution, testing, iteration, and measurable acquisition or conversion outcomes.

• Experience in marketing digital health, healthcare, or other sensitive or regulated consumer services.

• Ability to collaborate effectively with clinical and compliance reviewers.

• Comprehensive understanding of creative strategies for Meta and Instagram, short-form video, creator content, and direct response principles.

• Familiarity with platforms such as Facebook, TikTok, or YouTube.

• Strong copywriting and creative direction skills, including crafting hooks, offers, proof points, scripts, and messaging for landing pages.

• Capability to interpret advertising and funnel performance, develop testable hypotheses, and translate findings into specific creative actions.

• Experience leading designers, editors, writers, freelancers, and production partners while managing multiple clients and deadlines.

• Confident in presenting to clients.

• Practical understanding of agency scopes, production budgets, capacity, and profitability.

• Working knowledge of design, video editing, collaboration, and AI tools.

• Must have authorization to work in the United States.

🏝️ Benefits

• Employer contribution of approximately $250–$500 per month toward health insurance, depending on the selected plan.

• 401(k) plan with immediate eligibility; the company matches the first 3% contributed by the employee.

• Educational stipend of up to $1,000 annually for approved learning expenses.

• Company retreats to exciting locations.