Partner Program Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the agency partner process from start to finish, encompassing target partners, acquisition, offers, closing, onboarding, and ensuring post-signup success.

• Confirm the partner Ideal Customer Profile (ICP) and create messaging, assets, and positioning strategies.

• Develop and execute partner acquisition campaigns, prospect, present, and secure agency partners.

• Assist new agencies in rapidly achieving their first referred customer.

• Design partner offerings, which include migration support, client discounts, co-branded pages, white-label materials, and commercial terms.

• Cultivate and manage relationships with key agencies through regular check-ins, Quarterly Business Reviews (QBRs), joint pipeline evaluations, and collaborative enterprise selling.

• Be responsible for partner pages, recruiting campaigns, playbooks, training materials, case studies, and monthly updates for partners.

• Represent the program across communities, events, podcasts, and partner channels.

• Oversee onboarding and activation processes, re-engaging partners that have stalled.

• Coordinate support for tracking, payouts, and terms, escalating complex issues to growth engineering and finance when necessary.

• Maintain the affiliate and creator program, which includes managing tiers, bonuses, attribution rules, payout accuracy, and compliance.

• Report on partner-sourced and partner-influenced Monthly Recurring Revenue (MRR), conversion lag, activation rates, 90-day retention, and cohort Lifetime Value (LTV).

• Utilize performance data to enhance incentives, tiers, and time allocation.

• Begin as a solo team member with support from lifecycle, product marketing, growth engineering, sales, and finance.

⛳️ Requirements

• A minimum of 5 years of experience in partnerships, channel management, marketing, or business development within a B2B SaaS environment.

• Some experience in recruiting, closing deals, and nurturing agency partners is essential.

• Proven track record of partner-sourced revenue growth, with experience managing key performance metrics.

• Comprehensive experience in pitch writing, deck creation, webinars, deal closures, partner onboarding, and resolving payout issues.

• Experience in developing or significantly modifying tiers, incentives, attribution, and payout structures.

• Knowledge of the trade-offs between commissions, margins, and partner quality is crucial.

• Strong operational discipline with CRM systems, pipeline management, forecasting, and dashboard creation.

• Familiarity with partner platforms like Dub or PartnerStack is preferred.

• Proficient in AI-driven workflows for prospecting, research, enablement content creation, and reporting.

• A clear understanding of beehiiv's product and the value it brings to agencies.

• Capability to work autonomously and develop the partner program without the need for a predefined plan.

🏝️ Benefits

• Stock options.

• Health, dental, and vision insurance.

• 401(k) employer matching.

• Unlimited paid time off (PTO) with a mandatory minimum of 10 days per year.

• Annual in-person team offsite events.

• Unlimited budget for books.

• Monthly Wellness Days (every third Friday of the month).

• Partner referral earnings of up to 60% of referred revenue for one year.