Panel Content Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee the planning, creation, optimization, and management of both written and multimedia content across the M3 Group's centralized panel brands.

• Supervise and assist the content team, ensuring the timely production of high-quality content.

• Provide guidance, feedback, and oversight regarding team performance and day-to-day operations.

• Collaborate with internal stakeholders and cross-functional teams across panel functions and brands.

• Partner with the Panel Marketing Team on regional and global strategic marketing initiatives.

• Represent the panel team in webinars, interviews, and roundtable discussions as necessary.

• Develop and manage the centralized content strategy.

• Maintain the editorial calendar for centralized panel brands.

• Identify gaps in content and suggest improvements to enhance relevance and performance.

• Review and approve content assets to ensure quality, consistency, and brand alignment.

• Produce SEO-optimized, user-focused content that supports engagement and lead generation.

• Track content performance through metrics such as web traffic, conversions, and bounce rate.

• Conduct keyword research and monitor content trends, SEO practices, and consumer behavior.

• Ensure a consistent tone, messaging, and visual branding across websites, emails, social media, and videos.

• Enforce content guidelines, editorial standards, and branding requirements.

• Coordinate with freelancers and manage monthly reporting and invoicing for external vendors.

• Assist in the development of content tools and platforms.

• Maintain content workflows and adhere to project deadlines.

⛳️ Requirements

• A Bachelor’s degree in business administration, marketing, or a relevant field; an advanced degree is preferred.

• A Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

• A minimum of 3 years of experience in content marketing, content strategy, or a similar role.

• Demonstrated experience in managing content teams and editorial calendars.

• Strong knowledge of SEO best practices and content optimization strategies.

• Expertise in managing content across various platforms and tailoring content for diverse audiences.

• Exceptional attention to detail, along with strong organizational and project/time management skills.

• Comfortable working in a fast-paced, agile environment while collaborating with cross-functional teams.

• Analytical mindset with the capability to measure performance and make data-driven decisions.

• Proficient in content management systems (e.g., WordPress), Google Analytics, and social media tools.

• Familiar with Adobe Creative Suite and basic HTML/web publishing skills.

• Excellent written and verbal communication abilities.

• Experience in healthcare, B2C marketing, or global/multi-brand environments.

• Familiarity with content management systems, SEO tools, Google Analytics, and Adobe Creative Suite.

• Basic knowledge of HTML and web publishing.

• Self-motivated and driven by a passion for excellence.

• Capable of making decisions, taking ownership, and being accountable.

• Strong time management skills and the ability to work independently.

• Analytical mindset with the ability to interpret data and optimize campaigns.

• Must be able to submit a CV in English.

🏝️ Benefits

• Employees have the option to work remotely.