Paid Social Strategist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Strategize and enhance comprehensive Paid Social initiatives across platforms including Meta, TikTok, Pinterest, Snapchat, and Reddit.

• Acquire new customers, increase revenue, and enhance LTV by leveraging data and creative insights.

• Make informed decisions, experiment with strategies, and scale successful concepts.

• Utilize automation and Bliss Point insights to concentrate spending on high-performing areas while minimizing waste.

• Collaborate with Creative, Analytics, Product/Bliss Point, and Client Leadership within the Pod.

• Transform best practices into standardized playbooks.

• Convert business objectives into Paid Social strategies encompassing prospecting, retargeting, and loyalty.

• Set client expectations, clarify options and trade-offs, and report on business-impact results.

• Educate clients and team members and document reusable methodologies.

• Leverage platform features and automation, including Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, and Pinterest Performance+.

• Apply Bliss Point product insights to inform budget allocations, testing, and decisions regarding creative and audience targeting.

• Design actionable tests, establish success metrics, and maintain a regular reading schedule.

• Ensure accurate data tracking and management, including pixels, CAPI, event mapping, UTMs, and GA4.

• Act promptly, uphold commitments, and reduce creative fatigue, audience overlap, and learning-phase resets.

• Assist the Pod in adopting more effective working methods.

• Pilot and scale automation and Bliss Point-guided allocations that demonstrate proven incremental impact.

• Maintain or enhance CAC/ROAS while increasing profitable volume.

⛳️ Requirements

• Over 5 years of experience managing Paid Social campaigns on Meta and TikTok.

• Familiarity with Pinterest, Snapchat, or Reddit is an advantage.

• Practical experience with Meta Advantage+, value optimization, and CAPI.

• Direct experience with TikTok Smart Performance.

• Hands-on experience with Pinterest Performance+.

• Proficiency in audience design.

• Experience in creative testing.

• Basic understanding of catalog/DPA.

• Comfortable navigating GA4 and platform analytics.

• Ability to design tests that link media to revenue, CAC, and LTV.

• Skilled in storytelling suitable for senior stakeholders.

• Capability to influence across various functions.

• Possess a client-facing presence.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote working environment.

• Flexible time off policies.

• 16 paid holidays.

• Medical insurance coverage.

• Dental insurance options.

• Group life insurance protection.

• Income protection services.

• Pension Scheme with employer contribution matching up to 5% of employee contributions.

• Help@Hand Wellbeing services.

• Thankful giving initiatives.

• Equity opportunities.

• Birthing parent leave: 16 weeks at 100% pay, with additional leave available as per statutory requirements.

• Non-birthing parent leave: 4 weeks at 100% pay.

• On-demand learning facilitated by LinkedIn Learning.

• Mentorship programs available.

• Resources for leadership and management development.