Paid Social Specialist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop, launch, and enhance Paid Social campaigns, focusing primarily on Meta, along with TikTok, Pinterest Performance+, Snapchat, and Reddit as applicable.

• Acquire new customers and drive revenue while maintaining efficiency.

• Adhere to Paid Social playbooks, SOPs, checklists, and templates for setup, quality assurance, delivery checks, and weekly reporting.

• Assist with client updates and ensure timely, accurate reporting inputs.

• Communicate results and subsequent steps in straightforward terms aligned with client objectives.

• Implement approved promotional, budgetary, and pacing adjustments within set parameters.

• Manage daily campaign execution for Paid Social.

• Oversee pixel/CAPI functionality, event mapping, UTMs, catalog/DPA integrity, creative rotation/fatigue, audience overlap, and ensure policy and brand-safety compliance.

• Report discrepancies and document findings and insights.

• Utilize Meta Ads Manager, basic TikTok Ads Manager, and Pinterest Performance+ as required.

• Conduct controlled pilots and evaluate results prior to scaling.

• Leverage Bliss Point signals, Forecast snapshots, and Creative Insights for optimization efforts.

• Track performance on a daily and weekly basis; create recurring reports.

• Execute basic A/B tests with established success criteria.

• Ensure data integrity and collaborate with the Analytics team to verify readings and address anomalies.

• Maintain a transparent work queue, deliver projects on schedule, minimize rework, and reduce non-converting expenses.

• Work in partnership with Creative, Analytics, Product/Bliss Point, and senior Channel Leads within the Pod.

• Contribute to qualified reach, customer acquisition, revenue growth, creative innovation, audience expansion, signal health, efficiency, and documented insights.

⛳️ Requirements

• A minimum of 2 years of experience in Paid Social execution, including hands-on campaign builds, launches, pacing, and optimization.

• Strong understanding of Meta Ads purchasing.

• Preferred: experience with purchasing on TikTok, Pinterest Performance+, Snapchat, Reddit, and/or LinkedIn.

• Proficient in GA4 and platform analytics.

• Capability to translate data into actionable next steps.

• Excellent communication and collaboration skills.

• Confident in managing client updates with support.

• Advanced skills in Excel/Sheets and presentation tools.

• Bachelor’s degree or equivalent experience.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible time off options.

• 16 paid holidays.

• Medical insurance coverage.

• Dental insurance coverage.

• Group life insurance.

• Income protection plan.

• Pension Scheme with employer matching of up to 5% of contributions.

• Help@Hand Wellbeing services.

• Thankful giving initiative.

• Equity opportunities.

• For birthing parents: 16 weeks of leave with 100% pay.

• For non-birthing parents: 4 weeks of leave with 100% pay.

• Additional parental leave available in accordance with statutory requirements.

• On-demand learning available through LinkedIn Learning.

• Mentorship program offered.

• Leadership and management development programs and resources available.