Paid Social & Programmatic Analyst

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee paid social media campaigns on platforms including Meta, TikTok, Reddit, and Snapchat.

• Manage fluctuating budgets to optimize scale while achieving ROAS objectives.

• Develop and refine per-performer campaigns for artists, teams, and tours.

• Execute dynamic and catalog-driven campaigns utilizing product feeds and dynamic creative templates.

• Design and implement experiments and A/B tests focused on targeting, creative content, copy, and landing pages.

• Contribute to incrementality and conversion lift studies, including holdout design and result analysis.

• Collaborate with the Creative team on campaign briefs and creative testing.

• Work closely with Engineering to enhance internal campaign-creation tools and establish requirements.

• Interact with platform partners at Meta, TikTok, Reddit, and Snap.

⛳️ Requirements

• A Bachelor’s degree.

• Over 2 years of practical experience in performance advertising, with significant time spent on Meta and at least one other major social platform.

• Proven experience managing flexible, performance-oriented budgets at scale, where spending adjusts based on ROAS or efficiency objectives rather than being predetermined.

• A strong analytical and data-driven background, with the ability to extract insights and narratives from large datasets.

• Excellent project and time management skills.

• Proficient verbal and written communication skills.

• Comfortable using spreadsheets and familiar with BI or analytics tools such as Looker or Hex.

• A keen interest in measurement and incrementality.

• Passion for live entertainment and sports.

🏝️ Benefits

• Discretionary annual bonus.

• Flexible work environment, allowing you to choose how many days a week to work in the office or fully remotely.

• A work-from-home stipend to assist with your home office setup.

• Unlimited paid time off (PTO).

• Up to 16 weeks of fully-paid family leave.

• 401(k) matching program.

• Student loan matching initiative.

• Comprehensive health, vision, dental, and life insurance coverage.

• Up to $25,000 towards family building, reproductive health services, and gender-affirming care.

• $500 annually for wellness-related expenses.

• Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical.

• $360 each quarter to spend on tickets to live events.

• Annual subscription to Spotify, Apple Music, or Amazon Music.