Paid Social Account Director

This is a fully remote position, open to applicants in Arizona, +27 more states.

📋 Description

• Take ownership of the comprehensive paid social strategy across Meta, TikTok, Pinterest, LinkedIn, and other emerging channels.

• Convert business goals into full-funnel strategies for prospecting, retargeting, and customer retention.

• Act as the primary strategic advisor for client stakeholders, offering proactive recommendations.

• Lead the planning process on an annual, quarterly, and monthly basis, which includes budget allocation, forecasting, and scenario modeling.

• Identify growth opportunities through audience expansion, creative iterations, and platform innovations.

• Manage performance metrics related to CPA, ROAS, revenue, LTV, CAC efficiency, and incrementality KPIs.

• Create and implement optimization frameworks addressing targeting, bidding, placements, and creative strategies.

• Utilize platform automation while ensuring strategic oversight.

• Develop and sustain test-and-learn roadmaps for creative content, target audiences, and landing pages.

• Monitor pacing, diagnose performance fluctuations, and address inefficiencies or scaling limitations.

• Direct creative strategy frameworks and collaborate with creative teams on data-informed briefs.

• Define and expand creative testing methodologies across UGC, video, static ads, hooks, messaging, and various formats.

• Evaluate creative performance and provide recommendations for improving conversion and engagement.

• Maintain the structure of campaigns, audience frameworks, and account architecture.

• Oversee the construction, quality assurance, and trafficking of campaigns across paid social platforms.

• Analyze extensive datasets and translate findings into strategic narratives.

• Partner with analytics teams on forecasting, incrementality testing, and attribution methodologies.

• Collaborate with Paid Search, SEO, Programmatic, and Creative teams to develop integrated media strategies.

• Keep track of platform modifications, algorithm changes, emerging trends, automation, AI-driven creative, and audience expansion.

• Serve as a thought leader for both clients and internal teams, contributing to agency perspectives, frameworks, and best practices.

⛳️ Requirements

• 6–10+ years of experience in paid social or performance marketing.

• Proven track record of managing enterprise-level accounts with substantial monthly spend ($1M+).

• In-depth expertise in Meta Ads Manager and TikTok Ads Manager.

• Strong comprehension of creative strategy as a key performance driver.

• Advanced analytical capabilities with the ability to convert data into strategic direction.

• Demonstrated capacity to influence senior stakeholders and achieve business objectives.

• Experience in scaling DTC/eCommerce or high-growth B2C brands is a plus.

• Familiarity with attribution tools, Customer Data Platforms (CDPs), and advanced measurement solutions is beneficial.

• Experience with incrementality testing, including lift studies and geo testing, is a plus.

• Must be legally authorized to work in the United States.

• Required to indicate whether employment visa sponsorship is currently or potentially needed.

🏝️ Benefits

• Remote Workplace: flexibility to work from the Boston office or remotely in eligible states.

• Generous paid vacation benefits that increase each year.

• 14 Company Holidays.

• Summer Fridays from Memorial Day through Labor Day.

• 401K plan with a 4% Safe Harbor employer match after one year of employment.

• Financial literacy services provided by the retirement provider.

• Complimentary life insurance coverage.

• Short Term Disability Benefit.

• Healthcare plans offering 80% employer coverage for medical and dental premiums.

• 100% employer coverage for vision expenses.

• FSA program options available.

• Commuter Benefits utilizing pre-tax funds, allowing savings of up to 40% per year in transportation costs.

• Monthly team-led webinars.

• Exclusive learning opportunities through 829-cohort based programs.

• Access to digital course platforms.

• Funding opportunities for attending national conferences and events.