This is a fully remote position, open to applicants in Mexico.

📋 Description

• Report directly to the Director of Paid Search

• Conduct research and develop PPC campaigns

• Identify keyword targets utilizing SEMrush, SpyFu, Google Keyword Planner, and various other tools

• Provide guidance on monthly campaign expenditures in accordance with client budgets and objectives

• Craft and refine ad copy and messaging

• Establish campaigns and ad groups, ensuring thorough and precise tracking implementation

• Develop and deliver paid search proposals and audits

• Execute, oversee, and enhance campaigns on a daily basis in Google Ads and other platforms

• Report outcomes both internally and externally

• Collaborate with internal teams and client contacts

• Formulate consultative paid search strategies that align with client marketing objectives and budgets

• Implement PPC best practices through client deliverables

• Manage and report on assigned monthly PPC tasks

• Create, refine, launch, manage, and optimize client PPC campaigns

• Oversee conversion tracking, keyword research and selection, budget management, and report creation and presentation

⛳️ Requirements

• Applicants must be based in Mexico

• Resume should be submitted in English

• At least two years of relevant professional experience

• Exceptional written and verbal communication skills in English

• In-depth knowledge of Google Ads, Google Keyword Planner Tool, Google Search Console, Google Analytics, and Gmail

• Fundamental knowledge of or experience with SearchAds360, SEMRush, Searchmetrics, Raven Tools, BuzzSumo, Moz, WordStream, SpyFu, or similar platforms

• Basic understanding of PPC conversion tracking with the capability to troubleshoot assignments

• Quick adaptability to new software and changes in the paid advertising landscape

• Capacity to meet deadlines in a fast-paced marketing agency setting

• Strong understanding of Bing Paid Ads, conversion tracking, and ROI-focused digital advertising campaigns

• Proven ability to manage PPC campaigns for B2B/B2C clients

• Capability to work at a computer during standard office hours

🏝️ Benefits

• Remote work opportunity

• Full-time contract position

Performance Marketing Lead