Paid Media Specialist – Meta, Google Ads

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take charge of the paid media strategy for approximately 4–5 client accounts.

• Create channel strategies that align with commercial goals, customer journeys, product assortments, and average order values.

• Identify opportunities for performance enhancement and constraints within client accounts.

• Suggest budget distribution across Meta and Google platforms.

• Balance short-term revenue generation with long-term brand-building and acquisition objectives.

• Formulate 30-, 60-, and 90-day plans.

• Manage and optimize Google Ads campaigns, including Search, Shopping, Performance Max, brand and non-brand searches, remarketing, audience strategies, and feed-led activities.

• Restructure campaigns and accounts as necessary.

• Analyze search terms, keywords, products, Shopping performance, conversion tracking, and attribution.

• Optimize budgets, bids, and Performance Max campaigns.

• Develop and execute testing roadmaps.

• Manage and optimize Meta advertising, including Advantage+ Shopping, prospecting, retargeting, creative testing, audience testing, and campaign structuring.

• Collaborate with clients and creative teams on messaging, formats, products, and creative concepts for testing.

• Analyze campaign performance across Meta and Google, diagnosing the causes of performance fluctuations.

• Monitor metrics such as ROAS, CPA, CAC, conversion rates, CTR, CPC, and revenue.

• Translate performance data into actionable insights and recommendations.

• Build structured tests across creative, messaging, offers, audiences, campaign structures, landing pages, search strategies, budget allocation, bidding, and product segmentation.

• Clearly communicate campaign performance and paid media concepts to clients.

• Present recommendations to founders and senior stakeholders.

• Participate in client meetings and performance evaluations.

• Foster trusted relationships with clients while proactively addressing concerns and opportunities.

• Independently manage multiple accounts while collaborating with the broader team.

• Analyze inherited e-commerce accounts, recommend changes, propose budget allocations, define tests and success metrics, present recommendations, and continuously refine strategies.

⛳️ Requirements

• Extensive hands-on experience in managing paid media campaigns.

• Likely background in Senior Executive, Paid Media Manager, Performance Marketing Manager, or a comparable role.

• Strong practical experience with Meta Ads and Google Ads.

• Significant experience in managing e-commerce or DTC campaigns.

• Strong knowledge of Google Search, Shopping, and Performance Max.

• In-depth understanding of Meta prospecting, retargeting, and Advantage+ campaigns.

• Experience managing substantial advertising budgets.

• Strong analytical and diagnostic capabilities.

• Commercial insight that extends beyond individual advertising metrics.

• Experience in developing and executing paid media strategies.

• Confidence in making recommendations based on incomplete information.

• Ability to manage multiple accounts independently.

• Excellent written and verbal communication skills.

• Experience in presenting performance and recommendations to clients or senior stakeholders.

• Proactive approach to account optimization.

• Understanding of pricing, margins, customer acquisition costs, average order values, and conversion behaviors.

• Ability to work autonomously while closely collaborating with the broader team.

• Experience with premium, luxury, or high-consideration purchases is particularly advantageous.

🏝️ Benefits

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• (Additional benefits can be added here)