Manager, Demand Generation

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of executing consumer demand generation across various channels including paid media, organic, lifecycle, and referrals.

• Develop demand generation programs tailored for sales and advisory teams targeting high-value client segments.

• Collaborate with the Sales team to define qualified prospects, create segment-specific campaigns, and assess conversion rates.

• Work alongside Sales and Commercial Operations to establish lead definitions, routing, scoring, and feedback mechanisms.

• Engage in pipeline and performance reviews to enhance targeting strategies and lead quality.

• Create and maintain comprehensive reporting throughout the demand funnel, from initial contact to sign-up, funding, and client retention value.

• Recognize trends, extract insights, and advise on where to allocate resources, test, or scale back activities.

• Conduct testing on creative elements, target audiences, offers, and landing pages.

• Transform testing insights into scalable, repeatable programs.

• Integrate AI tools into creative processes, copywriting, audience research, landing pages, and campaign workflows.

• Contribute to the quarterly demand strategy and ensure accountability for its execution.

⛳️ Requirements

• 4–6 years of experience in demand generation, growth marketing, or performance marketing.

• Proven history of generating high-quality consumer demand across various channels.

• Experience in a self-serve model that supports a sales team.

• Extensive hands-on experience with paid media campaigns.

• Managed budgets and campaigns on platforms such as Google, Meta, TikTok, YouTube, or programmatic channels.

• Focused on optimizing for downstream value rather than solely on cost per acquisition.

• Experience in generating demand across diverse consumer segments.

• Strong collaborative skills with Sales and Product Marketing teams.

• Proven ability to leverage AI to enhance workflow efficiency.

• Analytical mindset capable of diagnosing funnel issues, prioritizing opportunities, and suggesting changes.

• Legally authorized to work in Canada.

🏝️ Benefits

• Comprehensive health benefits and life insurance coverage.

• Long-term group savings plan with employer matching, through Wealthsimple for Business.

• 20 vacation days annually.

• 4 wellness days each year.

• Unlimited sick leave and mental health days.

• Opportunity to work outside Canada for up to 90 days each year.

• Participation in employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS.

• Equity compensation available for permanent employees.