Paid Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement sophisticated paid media strategies across Google Ads, Microsoft Ads, and social media platforms, customized to meet client requirements and objectives.

• Facilitate quarterly or monthly planning meetings and present strategic plans that align with client goals and key performance indicators (KPIs).

• Discover new avenues to improve campaign effectiveness.

• Assess and report on campaign performance, including lead trends/revenue, budget distribution, search-term quality, and other pertinent metrics.

• Generate actionable monthly reports that provide performance insights and strategic advice.

• Collaborate with immediate team members and cross-departmental teams on marketing strategies aligned with client goals.

• Convert clients' business objectives into strategies that yield qualified leads and/or sales.

• Conduct competitor and audience analysis to guide campaign strategies and uncover market opportunities and trends.

• Execute keyword research and evaluate creative assets, offering optimization suggestions.

• Lead client discussions and facilitate strategy meetings, presenting complex data in an understandable format.

• Stay up-to-date with digital marketing trends, algorithm changes, industry news, and platform updates.

• Implement personalized strategies across managed platforms to optimize efficiency and return on investment (ROI).

• Develop and carry out A/B testing strategies utilizing advanced bidding and audience targeting.

• Manage and refine paid media budget allocation across various channels and keywords using a test-and-learn methodology.

• Oversee the complete implementation of paid media campaigns across multiple platforms.

• Engage in team meetings and contribute to the agency's knowledge repository.

• Perform additional duties as required.

• Operate remotely with minimal travel requirements while maintaining a self-driven and accountable approach.

⛳️ Requirements

• At least 2 years of paid search experience with Google Ads and Bing Ads.

• Experience working at a digital marketing agency with direct client interaction.

• Proficiency in Google Shopping and Paid Social (LinkedIn and Meta ads).

• Familiarity with Google Analytics and Looker Studio.

• Strong critical thinking, problem-solving, and troubleshooting abilities.

• Excellent communication skills, capable of conveying information to customers and team members in a friendly and credible manner, both verbally and in writing, as this is a client-facing role.

• Strong organizational skills with the capability to manage and prioritize multiple projects, maintaining a sense of urgency to complete tasks.

• Customer service experience where you have managed client relationships or influenced customer experiences.

• Proficiency in using spreadsheet functions and formulas to analyze data, identify trends, and summarize findings.

• Consultative and analytical background gained through agency or freelance client contracts.

• Ability to utilize tools such as Keyword Planner, ChatGPT, or similar tools to enhance, develop, and assess optimization strategies and effectiveness.

• Must reside in the USA.

• Currently unable to sponsor or assume sponsorship of an employment visa.

🏝️ Benefits

• Health Insurance

• 401(k) & Retirement Savings

• Generous Paid Time Off

• Flexible Scheduling

• Remote-First Culture

• Professional Development

• Employee Referral Program

• Additional perks designed to support your health, productivity, and fulfillment both at work and at home