Marketing Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement campaigns targeting new-market and new-logo segments as they grow.

• Foster an AI-driven approach by leveraging AI tools for repetitive tasks while concentrating on strategic decisions.

• Ensure campaigns align with the business objectives of Growth Marketing, AMER, EMEA, and APAC through collaboration with Field Marketing teams.

• Strategically plan campaigns one to two business quarters in advance in coordination with Field Marketing.

• Collaborate with Product Marketing and Field Marketing to harmonize campaigns with overall business goals.

• Take ownership of campaign strategy, execution, and performance within designated segments.

• Facilitate demand generation, trial adoption and conversion, new-logo acquisition, pipeline development, and revenue growth.

• Maintain communication with sales teams to support deal progression and meet the needs of the buying team.

• Focus on trial adoption, pipeline quality, and the progression from MQL to SQL.

• Analyze and report on campaign performance metrics across the sales funnel by segment, in partnership with Marketing Operations.

• Deliver marketing programs and tactics punctually, within budget, and in line with ROI expectations.

⛳️ Requirements

• Minimum of 4 years of Campaign Management experience in a SaaS or high-tech setting.

• Proven experience in executing campaigns for new-logo or new-market acquisition.

• Demonstrated success in running integrated marketing campaigns effectively.

• Proficient in AI tools with a history of utilizing them to streamline manual tasks.

• Familiarity with ABX tools such as 6sense or Demandbase.

• Skilled in Office 365, Salesforce.com, project management software (like Monday, Asana, Wrike, etc.), and BI solutions (Qlik, Tableau, etc.).

• Strong analytical capabilities and understanding of performance metrics.

• Exceptional verbal and written communication abilities.

• Excellent organizational and project management skills, capable of handling multiple segments/campaigns at once.

• Ability to collaborate effectively with various marketing stakeholders and sales teams.

• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.

• Candidates based in the US are preferred; however, applications from individuals in Europe are welcome.

🏝️ Benefits

• Opportunities for professional development and career advancement.

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Flexible work environment and remote work options.