Senior Paid Media Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create paid media strategies that align with each client's business objectives and North Star Metric.

• Take ownership of forecasting and budget pacing towards quarterly and annual goals.

• Conduct monthly and quarterly reviews with senior stakeholders, addressing results, trade-offs, risks, and subsequent actions.

• Guide client discussions towards decisions, priorities, and agreed-upon next steps.

• Facilitate AI-driven campaign strategies, including creative testing and measurement.

• Oversee and expand a portfolio of 4–7 B2B clients, serving as the main strategic contact.

• Establish trust with senior marketing, demand generation, and executive stakeholders.

• Lead calls, set agendas, manage discussions, and expertly handle challenging questions in real-time.

• Proactively communicate progress, risks, and recommendations.

• Ensure follow-through so that discussions conclude with clear actions, responsible parties, and timelines.

• Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads.

• Maintain integrity of conversion tracking from end to end across GA4, GTM, and CRM.

• Identify performance issues related to tracking, structure, bidding, creative, and demand.

• Prioritize actions based on business impact, effort, and feasibility, and conduct quality assurance on all deliverables before they go live.

⛳️ Requirements

• A minimum of 3 years of hands-on B2B paid media experience, including at least 1 year in B2B SaaS.

• Previous experience in a client-facing strategy role where you managed communication, not just execution.

• Proven track record of achieving MQL, SQL, or pipeline targets for B2B clients.

• Direct oversight of at least $50k in monthly ad spend across multiple accounts.

• Proficiency in Google Ads, along with experience in at least one of LinkedIn, Meta, or Microsoft Ads.

• Practical knowledge of GA4, GTM, and CRM attribution tools (HubSpot, Salesforce).

• Strong written and verbal communication skills capable of leading senior-level calls and defending recommendations under pressure.

🏝️ Benefits

• This position is fully remote.

• Enjoy 5 weeks of paid time off.

• Receive competitive compensation along with quarterly bonuses.

• Benefit from flexible working hours (requires 4 overlapping hours with 9 am - 5 pm EST).

• Get paid training for schools, events, and conferences.

• For full-time Canadian residents only: comprehensive health, dental, and eye care coverage.