Director, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of clients, taking ownership of senior-level client relationships and growth strategies.

• Align recommendations from the account team with client objectives while establishing clear expectations.

• Build trust with senior stakeholders by conducting high-value meetings, delivering presentations, and exerting influence.

• Collaborate with internal leaders to address escalations and integrate Social with Search, Commerce/Retail Media, TVAD, and Creative.

• Convert insights from platforms, competitors, and Bliss Point into actionable strategies for executives.

• Oversee the financial health of the team and channels, focusing on margin, utilization/capacity, and accuracy of forecasts.

• Manage relationships with senior stakeholders and transform business objectives into comprehensive Social strategies.

• Guide onboarding, transitions, escalations, renewals, expansions, cross-selling opportunities, and narratives for new business.

• Coordinate responsible automation on platforms and features; pilot, measure, and scale initiatives effectively.

• Integrate Bliss Point insights into planning, budget allocation, and close feedback loops with Product and Analytics teams.

• Establish measurement practices utilizing lift/holdout tests where applicable or sound A/B testing methods.

• Guarantee the quality of data from pixel/CAPI, event mapping, priorities, UTMs, and GA4.

• Produce financial narratives comparing forecasts with actuals and document any model limitations.

• Link Social to other channels and recommend integrated plans alongside measurement methodologies.

• Develop playbooks and provide education for clients and internal teams.

• Eliminate recurring inefficiencies, implement safeguards and rollback procedures, resolve issues, publish results, and distribute playbooks.

• Build and lead a high-performing team through KPIs, one-on-ones, feedback, development, succession planning, hiring, and onboarding.

• Establish or maintain governance, standards, scorecards, QA cadence, and ensure consistent team quality.

• Coach managers while tracking KPIs related to client impact, innovation, product/AI, data/operations, financials, personnel, and cross-channel effects.

⛳️ Requirements

• Over 10 years of experience in Paid Social, demonstrating measurable success across various platforms, including Meta, TikTok, Pinterest, Snapchat, and Reddit; LinkedIn/X as applicable.

• At least 3 years of experience managing other managers and senior individual contributors, including responsibilities for hiring, coaching, performance management, and succession planning.

• Proficiency in cross-channel strategies linking Social with Search, Commerce/Retail Media, TVAD, and Creative.

• Familiarity with Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, and Pinterest Performance+.

• Understanding of GA4 and platform analytics.

• Capability to implement growth-driven innovations with defined thresholds and measurable outcomes.

• Skill in translating Bliss Point insights into actionable plans.

• Financial acumen related to channel performance, including margin, utilization, capacity, and forecasting accuracy.

• Strong storytelling ability with clarity and executive presence.

• Confidence in engaging with senior clients and internal leaders.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible work arrangements.

• 20 paid holidays.

• Medical, dental, vision, life, and disability insurance.

• Flexible Spending Accounts.

• Retirement plan with a match of up to 4% of contributions at 100%.

• Fringe benefits.

• Forma benefits.

• Unlimited telemedicine and teletherapy services at no cost.

• Thankful giving program.

• Equity options.

• Birthing parents receive 16 weeks of paid leave at 100% salary.

• Partners are entitled to 12 weeks of parental leave.

• Access to on-demand learning resources.

• Mentorship program available.

• Development programs and resources for leadership and management.

• Monthly variable revenue payment opportunities through RevShare.

• Discretionary annual performance bonuses.