Paid Media Specialist

This is a fully remote position, open to applicants in New York.

📋 Description

• Assist Google Ads Coordinators while gaining experience to manage advertising campaigns on your own.

• Support campaigns across Google Search, Performance Max, Display, YouTube, Demand Gen, and Local Services Ads.

• Evaluate keywords, search terms, negative keywords, ad copy, bidding strategies, and budget allocations.

• Track clicks, conversions, cost per lead, and other key performance indicators.

• Acquire knowledge in Google Analytics 4, Google Tag Manager, and Looker Studio for effective tracking and reporting.

• Aid in the launch of new campaigns and the preparation of performance reports.

• Engage in client meetings.

• Gradually assume more responsibilities as technical and communication skills improve.

• Aim to manage client relationships, propose advertising strategies, and oversee a portfolio of clients as a Google Ads Coordinator.

⛳️ Requirements

• Knowledge of Google Ads, especially regarding Search campaigns, keywords, and performance metrics.

• Strong analytical and problem-solving abilities to interpret data and recognize trends.

• Quick learner when it comes to new software, advertising platforms, and processes.

• Excellent written and verbal communication skills.

• Outstanding organizational skills and meticulous attention to detail.

• Capability to handle multiple tasks and meet deadlines.

• Self-motivated and reliable.

• Comfortable working both independently and as part of a team.

• Passion for digital marketing, online advertising, and supporting small businesses in their growth.

• Preferred: 6–12 months of experience in digital marketing, paid advertising, or a similar field.

• Preferred: Google Ads certification or relevant coursework in digital marketing.

• Preferred: Experience in analyzing performance data and providing recommendations based on findings.

• Preferred: Background in an agency setting or experience managing multiple clients or projects.

• Preferred: Basic knowledge of Google Analytics 4, Google Tag Manager, or Looker Studio.

• Preferred: Previous experience in customer service, account management, or client-facing roles.

• Must be legally authorized to work in the United States.

🏝️ Benefits

• Quarterly performance bonus linked to client retention and account growth, aiming for $5,000 annually.

• Health insurance coverage.

• Dental insurance plans.

• Vision insurance options.

• 401(k) retirement plan.

• Paid Family Leave.

• Paid Time Off (PTO).

• Basic Life Insurance.

• Access to an Employee Wellness Platform.

• Practical training, continuous coaching, and support for certification.

• Clear career advancement path to becoming a Google Ads Coordinator.

• Opportunities for professional growth and development.