Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the strategy and hands-on execution of paid media initiatives within B2B marketing programs.

• Direct the strategy and implementation of Paid Search and Google Demand Gen campaigns, which includes campaign structure, bidding, targeting, budgets, testing, and optimization.

• Manage paid media efforts across platforms such as LinkedIn, Meta, TikTok, Display, CTV, and other pertinent channels.

• Allocate and oversee a significant, multi-vertical paid media budget.

• Monitor the performance of campaigns and assess creative elements, audience targeting, bidding strategies, and channel combinations.

• Evaluate results against MQLs, opportunities, influenced pipeline, revenue, and ROI.

• Develop reports to communicate performance insights and recommendations to marketing leadership and cross-functional teams.

• Assess and test new advertising opportunities, including channels driven by AI.

• Maintain relationships with advertising platforms, agencies, and other paid media partners.

• Collaborate with Demand Generation, Product Marketing, Vertical Marketing, ABM, SEO, and Marketing Operations.

• Provide guidance and ensure quality for campaign development, trafficking, tracking, and execution support.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field, or equivalent practical experience.

• 5+ years of experience in paid media or digital advertising, with substantial hands-on experience in managing B2B Paid Search.

• Proven experience in managing Google Ads and Google Demand Gen campaigns on a large scale.

• Experience in overseeing paid campaigns across LinkedIn, Meta, TikTok, Display, and CTV.

• Demonstrated experience managing significant paid media budgets with accountability for performance and ROI.

• Background in working with advertising platform representatives, agencies, or other external partners.

• Extensive knowledge of Paid Search strategy, including campaign structure, bidding, targeting, optimization, and budget management.

• Proficiency in GA4, Google Tag Manager, and reporting tools from advertising platforms.

• Strong grasp of B2B buying cycles and the role of paid media in lead generation, opportunities, pipeline, and revenue.

• Ability to analyze performance data and translate it into clear insights and actionable recommendations.

• Capability to assess, test, and enhance new advertising platforms and emerging paid media opportunities.

🏝️ Benefits

• 100% employer-funded medical, dental, and vision insurance.

• Flexible paid time off.

• Paid parental leave.

• Paid cell phone and service.

• Remote office allowance.

• Opportunities for professional development and training courses.

• Regular check-ins with managers to enhance performance and career advancement through Lattice.

• Discretionary bonuses or commissions may be part of the compensation package.