Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the strategic direction for paid media advertising accounts across platforms including Google Ads, Bing, Facebook, LinkedIn, and Amazon.

• Communicate the paid media strategy effectively, both verbally and in writing, to the account management team.

• Analyze campaign performance and identify any performance-related issues.

• Modify campaigns to meet client objectives.

• Generate reports detailing KPIs, conversions, revenue tracking, and other relevant paid media metrics.

• Manage keyword bids, daily and monthly budgets, impression share, quality score, conversions, negative keyword lists, and other account metrics.

• Conduct research on keywords, audience demographics, and competitors.

• Create new ad campaigns, ad groups, and ad accounts.

• Provide creative ad copy and design display ad templates.

• Keep abreast of trends and developments in paid media advertising and the digital marketing industry.

⛳️ Requirements

• 3–5 years of experience in paid media (agency experience is preferred).

• Proficient in Google Ads, including Performance Max, Demand Gen, and YouTube.

• Skilled in Facebook Ads Manager.

• Proficient in Excel, including the use of pivot tables and data analysis.

• Strong understanding of digital measurement strategies, including conversion APIs, Floodlight tags, and GA4 setup.

• Excellent communication and presentation abilities.

• Demonstrated success in campaign optimization and achieving measurable results.

• Google Ads, Meta, and Google Analytics certifications are preferred.

• Experience with Bing, LinkedIn, and Amazon Ads is preferred.

• Familiarity with SEMrush and Keyword Planner is preferred.

🏝️ Benefits

• Paid Holidays

• Paid vacation and sick time

• Closed from Christmas Eve through New Year's Day

• Medical, dental, and vision insurance

• 401k Match

• Equity for All Program

• Opportunity for growth

• Flexible working hours

• Paid time off

• Floating holiday