Paid Advertising Specialist – Ecommerce

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• Assist in the execution and performance management of paid advertising campaigns across a diverse portfolio.

• Collaborate closely with lead Strategists or independently oversee the full strategy for select key clients.

• Efficiently manage reporting, optimizations, routine campaign oversight, and workflows.

• Ensure accurate setup, tracking, naming conventions, and rigorous quality assurance across Meta, Google, TikTok, and other paid advertising platforms.

• Independently oversee timelines, budgets, pacing, and daily campaign performance.

• Implement and optimize paid advertising programs from start to finish, including ad creation, reporting, pacing, and performance tracking.

• Identify growth opportunities, formulate test hypotheses, and propose data-driven optimizations that align with client objectives.

• Integrate client goals, limitations, and brand intricacies into decision-making processes.

• Address performance fluctuations and technical challenges while managing campaign adjustments.

• Maintain budget pacing and highlight risks or opportunities.

• Take ownership of client testing roadmaps, manage project next steps, and prioritize experimentation.

• Ensure timely campaign launches, updates, and delivery of key outputs.

• Prepare and present performance reports and summaries using data storytelling techniques.

• Leverage Power Digital’s Nova ecosystem, including Power Circuit and Nova Creative Affinity.

• Propose ideas, efficiencies, frameworks, and process enhancements.

• Utilize AI technologies to enhance efficiency, performance analysis, and operational workflows.

⛳️ Requirements

• 1-2 years of experience in digital marketing; agency experience is a plus.

• At least 1 year of experience in Direct Response marketing, particularly in E-Commerce; experience in Lead Generation and B2B is advantageous.

• Minimum of 1 year of experience with Meta or Google Ads in direct response campaigns; familiarity with additional platforms is a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.).

• Over 1 year of experience leading paid advertising strategy for direct response marketing initiatives.

• At least 1 year of experience with Google Analytics and Shopify; familiarity with other technical platforms is advantageous.

• 1 year of experience in a client-facing role with strong communication skills.

• Proficient in Excel with a clear understanding of advanced features.

• Strong data analytics skills.

• Highly reliable, self-motivated, energetic, and positive individual with excellent organization and time management abilities.

• Entrepreneurial mindset with a passion for problem-solving, continuous learning, and personal growth.

🏝️ Benefits

• Engaging work environment that encourages innovation.

• Opportunities for professional growth and development.

• Competitive salary and comprehensive benefits package.