Paid Ads Specialist – Google, Meta

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Develop and oversee paid advertising campaigns on Google Ads and Meta (Facebook/Instagram)

• Craft engaging ad copy and work in collaboration with the design team on creative materials

• Establish accurate tracking methods — including pixels, UTMs, and conversion events — and confirm their precision

• Track daily campaign metrics and optimize for CPC, CTR, ROAS, and CPA

• Perform audience research and create targeted segments

• Execute A/B testing on creative content, copy, and audience segments

• Provide weekly reports detailing expenditures, performance, and actionable recommendations

⛳️ Requirements

• No formal degree necessary

• Practical experience in managing Google Ads or Meta Ads campaigns (either personal or professional)

• Google Ads or Meta Blueprint certification is advantageous

• Strong analytical capabilities — decisions are made based on data rather than intuition

• Familiarity with tracking and attribution methods

• Budget-aware with an emphasis on maximizing ROAS

🏝️ Benefits

• Hourly compensation ranging from $20 to $30

• Fully remote work environment

• Direct responsibility for budget management with performance incentives

• Opportunities for advancement into a performance marketing leadership role

• Access to the entire NoGigiddy earning opportunity network