Paid Ads Specialist

This is a fully remote position, open to applicants in Wisconsin.

📋 Description

• Develop and implement marketing campaigns.

• Configure and oversee Google Ads (Search, PMax), Local Services Ads, and Meta advertising for home services clients across various markets.

• Enhance performance. Track expenditure, cost per lead (CPL), and lead quality on a daily basis; modify bids, budgets, targeting, and creative elements to achieve client CPL goals.

• Take charge of tracking and reporting. Establish conversion tracking (including call tracking, form submissions, GA4), ensure data integrity, and provide straightforward monthly performance reports that clients can easily comprehend.

• Create and evaluate ad content. Write ad copy, coordinate creative materials, and conduct structured A/B testing to boost click-through rates (CTR) and conversion rates.

• Oversee budgets across multiple accounts. Distribute and manage spending across a portfolio of client accounts to avoid overspending or underperforming.

• Collaborate with account managers. Share performance insights, identify issues promptly, and suggest strategic adjustments based on data analysis.

• Stay informed. Keep abreast of platform updates, new ad formats, and effective strategies in home services lead generation.

⛳️ Requirements

• A minimum of 2 years of direct experience managing Google Ads campaigns; experience with LSA and Meta is a significant advantage.

• Background in home services, local lead generation, or agency settings is highly desirable.

• Ability to independently manage accounts from start to finish — including strategy, setup, optimization, and reporting — without requiring excessive guidance.

• Data-oriented; decisions are made based on CPL and lead quality metrics rather than superficial indicators.

• Excellent communicator capable of explaining performance metrics to non-technical clients and team members.

• Strong sense of urgency — inefficient spending is lost revenue, and delayed responses can cost clients valuable leads.

• Self-motivated individual who excels in a dynamic, remote, and fast-paced work environment.

• Nice to Have

• Google Ads certification.

• Familiarity with call tracking tools (like CallRail or similar) and GA4.

• Understanding of landing page optimization and basic conversion rate optimization (CRO) principles.

• Experience managing advertising budgets exceeding $50k per month.

🏝️ Benefits

• Opportunities for growth within the first 6–12 months.

• Flexible remote/hybrid work options.

• Paid time off.

• Monthly and quarterly performance incentives.

• Annual company trips — previous destinations include Scottsdale & Cancun.

• 24/7 access to gym and sauna facilities (available for WI-based employees only).