Paid Acquisition Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and act as the primary liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert campaign data into straightforward, actionable insights for non-technical clients.

• Cultivate strong client relationships that enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and various campaign elements.

• Track performance daily and make adjustments based on cost-per-appointment and other critical metrics.

• Analyze underperforming campaigns and devise strategies to enhance outcomes.

• Experiment with audiences, messaging, and creative content to discover opportunities for improved performance.

• Contribute to ad copy and campaign messaging.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows with Zapier, and streamline lead-routing processes.

• Address technical issues between advertising platforms and client systems.

• Vigilantly monitor tracking and lead flow to avert issues that may impact client results.

• Report to the Associate Director of Operations and maintain accountability for client results, relationships, and retention.

⛳️ Requirements

• Over 4 years of practical experience in paid media, particularly in Meta advertising.

• Experience in concurrently managing multiple client accounts and leading client-facing discussions.

• Demonstrated ability to manage campaigns toward specific performance objectives, while facilitating client retention.

• Proficient in conversion tracking, pixels, and basic marketing automation techniques.

• Excellent communication, organizational, and problem-solving skills.

• Preferred: Marketing experience in the financial services sector.

• Preferred: Experience in lead-generation and appointment-setting campaigns.

• Preferred: Background in video sales letter marketing.

• Preferred: Familiarity with high-ticket or considered purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.