Paid Acquisition Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategic direction, testing priorities, and next steps.

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships that foster retention, renewals, and referrals.

• Proactively identify and tackle account risks and opportunities.

• Design, launch, and enhance Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, account organization, and creative testing.

• Track daily performance metrics against cost-per-appointment and other critical acquisition indicators.

• Analyze underperforming campaigns to identify areas for improvement.

• Develop structured testing methodologies across various audiences, offers, messaging, creative elements, and campaign parameters.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Leverage performance data to formulate new creative and messaging hypotheses.

• Collaborate with video editors, providing clear creative guidance.

• Utilize AI tools to expedite research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and resolve technical challenges between advertising platforms and client systems.

• Assess performance across media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of direct experience in paid media, with significant involvement in Meta advertising.

• Proven experience managing multiple client accounts and leading strategic discussions with clients.

• Demonstrated ability to steer campaigns toward specific performance goals while enhancing client retention.

• Strong skills in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organization, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Background in lead-generation and appointment-setting campaigns is advantageous.

• Knowledge of video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Previous work in a performance marketing agency is favored.

• Direct-response advertising experience is preferred.

• Candidates seeking the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates in the upper range should demonstrate measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Strong preference for experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options available.

• Flexible work schedule.

• Performance-based bonuses.