Paid Acquisition Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours in advance of scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while uncovering opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition KPIs.

• Analyze underperforming campaigns to identify and implement performance enhancements.

• Develop testing strategies across various audiences, offers, messaging, creative, and campaign elements.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and variations in messaging for testing purposes.

• Derive creative and messaging hypotheses from performance analytics.

• Collaborate with video editors and offer creative oversight.

• Utilize AI tools to expedite research and copywriting tasks.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows in Zapier, and manage lead-routing processes.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify issues within the sales funnel.

• Report to the Associate Director of Operations while being accountable for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of practical experience in paid media, with significant responsibilities in Meta advertising.

• Demonstrated experience in managing multiple client accounts and leading strategy discussions with clients.

• Proven track record of steering campaigns towards specified performance goals while promoting client retention.

• Strong skills in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preference for candidates with financial services marketing experience.

• Experience in lead generation and appointment-setting campaigns is preferred.

• Exposure to video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Background in performance marketing agencies is preferred.

• Experience in direct-response advertising is preferred.

• For the upper compensation tier ($115K+): hands-on experience in crafting and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-oriented funnels; demonstrable improvements in campaign performance, lead quality, conversion rates, and booked appointments; experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work-from-home flexibility.

• Flexible scheduling options.

• Performance-based bonuses.