Paid Acquisition Lead

This is a fully remote position, open to applicants in District of Columbia, +5 more states.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic liaison.

• Conduct bi-weekly calls with clients to discuss performance, strategy, testing priorities, and next steps.

• Compile and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships that promote retention, renewals, and referrals.

• Recognize and mitigate account risks and explore opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance metrics such as cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns and devise improvement strategies.

• Formulate testing strategies that encompass audiences, offers, messaging, creative elements, and campaign variables.

• Author direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and variations in messaging for experimentation.

• Create hypotheses for creative and messaging based on performance data.

• Collaborate with video editors, providing creative guidance.

• Leverage AI tools to expedite research and copy development processes.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing processes.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of direct experience in paid media, with a significant focus on Meta advertising.

• Proven track record in managing multiple client accounts while leading strategic conversations with clients.

• Demonstrated ability to achieve campaign performance targets while fostering client retention.

• Excellent direct-response copywriting abilities, including crafting ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Strong skills in communication, organization, analysis, and problem-solving.

• Preferred: Background in financial services marketing.

• Preferred: Experience with lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase sales funnels.

• Preferred: Experience in a performance marketing agency.

• Preferred: Background in direct-response advertising.

• Candidates aiming for the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates targeting the upper compensation range should illustrate measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments stemming from their creative input.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Work Schedule.

• Performance Bonus.